Scoop.it

OCTOBER 7, 2021

Writing web copy is undisputedly challenging for every copywriter in the world. Moreover, not everyone can write a website copy that drives conversions. One common problem when writing copy is that copywriters often perceive messages from the perspective of a business rather than customers. Focus on benefits over features.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. Step 2: Write A Compelling Subject Line No— “Follow-up” or “I’m waiting for your reply…” aren’t good email subject lines. Let’s begin. Keep it short.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Anyword

OCTOBER 5, 2023

So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Taking a Performance Writing perspective means identifying the very best messaging, those high-performing talking points that resonate most deeply with audiences.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Write a script.

Impressions 78

Impressions Product Video Marketing Work Management 78

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Add a VR or AR demo.

Template 69

Template CMS Development Examples Marketing Proposals 69

Salesforce Marketing Cloud

JANUARY 2, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read How to write an elevator pitch Start by clearly defining your goals and presenting your ideas in a way that’s direct and engaging. Let’s schedule a demo to explore its potential for your team.”

Examples 59

Examples Lead Qualification Cold Calling Impressions 59

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Outgrow

DECEMBER 26, 2019

Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics.

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Hubspot

AUGUST 2, 2023

In this post, we’ve compiled step-by-step instructions for how to write a sales pitch with ChatGPT, plus our favorite ChatGPT pitch prompts to get you started engaging prospects in no time. It’s not going to be who writes well. Learning how to write AI prompts will be an important skill for sales reps moving forward.

Enterprise Management 55

Enterprise Management Work Management Ad brokers Outreach 55

Brightedge

MAY 1, 2020

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation , an uptick in traffic, and more. Check out these guidelines on how to write a blog post and drive these metrics. Also, consider writing about topics where your readers may need more information.

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Oktopost

DECEMBER 20, 2023

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Jackie Walts

NOVEMBER 20, 2019

A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. Don’t try to write without your tools. Edit, don’t write.

Copywriting 68

Copywriting Tips Landing Pages Webinar Metrics 68

ClearVoice

DECEMBER 3, 2019

You already know how to write a call to action. When writing a challenge-focused call to action, demonstrate how your solution or service will help your future customer be victorious. Email 3 : Now it’s time for a chat with a demo scheduling action. Button CTA : Schedule Demo. Ready to “Learn More?”

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

Vision6

DECEMBER 1, 2022

Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates. Here are some authentic best practices for writing eye-catching, click-worthy subject lines. An email subject line can break or make your marketing campaigns.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

SendX

SEPTEMBER 30, 2020

You don't have to waste time writing long paragraphs on the email body just to tell the leads how brilliant your brand is. Announce a Product Launch With a Demo Video Email marketing offers you a handy way to spark interest in your new lineup. You can say it on the video or write it in text form. Include a Clear CTA.

Email Marketing 290

Email Marketing Video Marketing Best Practices Click Rate 290

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Simple SEO: Write meta descriptions that scream, ‘Click me!’ And that’s our second tip for improving your rankings.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Engagio

SEPTEMBER 13, 2018

Reps spend hours each week working on giving demos, overcoming objections, and closing deals. But there’s one skill that is more important than ever before, yet few reps spend the time to improve: writing. Yes, we all took writing class in high school, but let’s be honest – how much did we really pay attention?

Class 54

Class Spending Resources Tools 54

Biznology

AUGUST 5, 2020

So, most webinars, especially those that feature software demos, could benefit from added movement and editorial tightening-up. This can work especially well in software demos. Think of your demo as an illustrated story in several chapters. Good writing and editing will matter more than ever. Use video clips.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Aberdeen

MARCH 7, 2018

At Boston Content’s Write Now event, marketers and copywriters – and the myriad titles existing betwixt the two – met to gain insight into what it’s like to write right now from folks in similar roles across industries. Keeping your writing team consistent. Write, edit, and read aloud together. Skills development.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Outbound Engine

MARCH 25, 2019

Technically, anyone can write something. The question is, do you know how to write something great ? At OutboundEngine, we pride ourselves on writing engaging content for our customers every day. Use these tips from our experts to make sure the content you write wins over your audience. It’s not far from the truth.

Tips 45

Tips Work Management Content Marketing Management 45

Marketing Insider Group

AUGUST 20, 2020

Traffic generates demos and trials. a content download, or a free demo sign up.). That’s a considerable amount, which means they don’t have to worry about writing about the same topics. The diagram describes a repeatable process that adds growth each time the process is used. At the top was ‘increase traffic to site.’

Paid Search Agency 277

Paid Search Agency Traffic Content Marketing Companies 277

Marketing Insider Group

NOVEMBER 14, 2022

The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. MIG provided high-quality articles and blog posts that augmented Contract Logix’s internal writing. That’s precisely the situation faced by Contract Logix.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Martech

FEBRUARY 2, 2023

Questions for stakeholders as you set up demos Set up COP demos within a relatively short time frame of each other to help make relevant comparisons. Use this opportunity to ask any additional questions and verify what you were told during the demo. Consider also asking these questions: Why did you move to a COP?

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Moz

FEBRUARY 9, 2021

Picking the target query helps the writer understand the “big idea” of the piece, but stopping there means you risk writing something that doesn’t comprehensively answer the query intent. Who are you writing this for? free templates, whitepapers, and ebooks) Case studies Free trials Request demo Product listings.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. Humans are still the primary drivers of content.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. When the time is right, they request a demo to learn how we can help. It doesn’t, but that’s not a bad thing.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Zoominfo

APRIL 29, 2022

Here are a few no-no’s when it comes to contacting sales prospecting via text message: Don’t Write a Novel: Keep it short. Using texts as a reminder for a demo, or other softer touches, is a positive experience. Don’t be Overly Casual: Even though the method is more casual, you should strive to maintain a professional approach.

Lock-In 130

Lock-In Zoominfo Opt-out Outreach 130

Marketing Insider Group

FEBRUARY 22, 2023

Their needs, motives, and demands must influence what you write. A buyer that completes a demo form is farther down the funnel. Or request a demo? It can include guides of the process, training materials, how-to guides, and demo videos. It is critical in B2B Content Marketing to keep the publishing engine going.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

ConvertKit

DECEMBER 19, 2018

This means they might jump on a phone call to discuss your proposal, schedule a video call to walk through a demo presentation, or meet you in-person to talk about customized solutions for their business. A step-by-step guide on how to write a sales email. Write an enticing subject line. Write an engaging email opening.

Template 70

Template Top of Funnel Copywriting Open Rate 70

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. The CTA is “Get a Metadata demo. ” So the offer was both a demo and $100.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Anyword

NOVEMBER 1, 2018

Our experience with hundreds of publishers has taught us the importance of a clear Creative Brief — a guide to your brand voice for anyone writing on behalf of your brand. This part is key to helping new people understand how to write for your brand. To learn more, request a demo here. Tone & Style. Don’t use cliches.

Creativity 40

Creativity Guidelines Storytelling Sample 40

Marketing Insider Group

JUNE 22, 2020

You Can’t Just Write Anything and Expect Results. Their needs, motives, and demands must influence what you write. A buyer that completes a demo form is farther down the funnel. Or request a demo? It can include guides of the process, training materials, how-to guides, and demo videos. Popular means relevant.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

Zoominfo

NOVEMBER 30, 2020

Don’t Write A Novel: Novels. Using texts as a reminder for a demo, or other softer touches lends more to a positive experience. So the next time you need to send a reminder to a prospect about an upcoming demo meeting, think twice before picking up the phone. Don’t Be Overly Casual: Overly casual. Shoot them a text. .

Lock-In 195

Lock-In Cold Calling Zoominfo Opt-out 195

Outbrain

SEPTEMBER 1, 2022

For anyone who has ever tried to write a great ad, you’ll know it is one of the hardest things to do. The people who write ad copy are called ‘copywriters’. How to Write Ad Copy. Here is a step-by-step guide for how to write ad copy that rises to the challenge: 1. Writing ad copy is just the first part.

Paid Search Agency 26

Paid Search Agency Ads Marketing AI CTR 26

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

JULY 10, 2023

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. You can visit their website to request a demo and get pricing information.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237