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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” We set expectations with one piece of content and then fail to deliver the full story to help them advance their thinking.

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Building an Effective B2B Content Marketing Strategy

Envy

Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics. In order to keep them relevant, Wikipedia constantly updates their pillar pages with new content. It’s not the right place to ask for contact details from a visitor.

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Why The Four Tendencies are your Sales Secret Weapon

Outreach

First of all, an Upholder will never ghost a demo and will rarely even reschedule. Do not be late to the demo and do not reschedule. Does your prospect often reference Wikipedia? If so, you may have an Upholder Sales Prospect. Their word is their bond, and they take pride in keeping it. Do not be flaky in other ways.

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An Overview of HTTP Status Codes

Brightedge

Wikipedia has a great explanation, but it’s technical. Get a demo of ContentIQ and BrightEdge Today! Every time you visit a website, such as this blog page, your device sends a request for that page. Maybe you Googled “HTTP status codes” and clicked the link to this article. Prioritize the errors that Google specifically calls out.

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

You’ll often see Wikipedia, definitions or news/blog publications in the top results for these. In the example above, we have Wikipedia ranked #1, a news site as #2, and a definition as #3. If you’re targeting transactional intent keywords, provide your audience a free trial, demo, etc.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

The actors would then boast about the camera phone’s features to the tourists, essentially giving them a demo of the product without them consenting to or being aware of it. Image Credit : Wikipedia. BlackBerry. Image Credit: New York Daily News. Whole Foods Market.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Get a free demo to see how Conductor can help you identify, track, and target all types of search results.

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