Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Ranking 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5 Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

SEPTEMBER 25, 2015

This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. Keep your demo videos to the point, walk viewers through one action, and do it succinctly.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

Vidyard

OCTOBER 8, 2020

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Why Should I Use Video on My Website?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. a link that leads to your website). Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic. Over 500 hours of content are uploaded to YouTube every minute. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If not, create your account—they’ll walk you through setting it up, connecting it to your website, and adding a payment source. . Booking a demo. Reach YouTube viewers . Next, set up your campaign.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Vidyard

APRIL 13, 2017

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move. YouTube Cards. Enter End Screens & Cards.

Youtube 66

Youtube Mobile Marketing Video Marketing Interactive Marketing 66

Vidyard

JULY 28, 2021

Book a Demo.” How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Use this moment to get them to sign up for a custom demo of your product, just for them. Bring out the vote! –

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Channel: allows you to link to another YouTube channel.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Vidyard

JUNE 24, 2014

Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website. In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Vidyard

OCTOBER 8, 2020

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Why Should I Use Video on My Website?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

FunnelEnvy

DECEMBER 26, 2023

CRO is the art and science of making your website more effective at converting visitors into customers. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. However, many B2B websites suffer from poorly designed landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

JULY 10, 2023

However, an AI-driven website (hah!) With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. Keeping up with these tools is impossible. That’s right.

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Heinz Marketing

MAY 16, 2023

Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. Or if you’re looking to drive traffic to your website, YouTube may be the best option. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice.

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

NOVEMBER 15, 2017

This is followed by demos (59 percent) and explainer videos (54 percent). The majority (85 percent) place them on their website. Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). This is followed by demos (52 percent) and social media videos (51 percent). Marketers are using video in several different applications as well.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Heinz Marketing

OCTOBER 22, 2021

Hurry on over to Heinz Marketing’s website to sign up today. Watch Demos and Tutorials. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently. In my mind, YouTube was a place to waste time watching movie trailers and music videos. Take a Class. But it’s so much more.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

NuSpark Consulting

NOVEMBER 4, 2012

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. If the video is a demo, stay focused and get the point across quickly.

Video Marketing 100

Video Marketing Conversion Marketing Websites Landing Pages 100

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hubspot

APRIL 4, 2018

If you're not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns. The company engages its users to collaborate and even republish their video content to the GoPro YouTube channel -- as well as GoPro.com.

eCommerce 78

eCommerce Creativity Marketing Websites Content 78

Biznology

AUGUST 3, 2018

Here’s a demo of what you can do with H5P. You start by selecting a video on the web — your website or a video hosting platform like YouTube. Host the video on your website — or make interactive videos from your videos previously uploaded to YouTube, Vimeo, etc. Then you add pre-made interactions.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

DiscoverOrg

APRIL 17, 2019

They’re going to review websites like G2 Crowd and TrustRadius to identify the key players. When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. The product demo. Then there’s the actual demo. where they have a little demo station.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Much better than reading about corporate values on a website!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Lots of marketers turn to social media and Youtube.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

BOP Design

SEPTEMBER 11, 2019

Providing multiple formats to consume your content helps ensure your website visitors are receiving your brand message. As such, we’ve put together a few easy tips for incorporating video into your B2B website design and marketing strategy. Another good way to incorporate video into your B2B website design is a company overview video.

Video Marketing 54

Video Marketing Marketing Websites Budget Programs Tips 54

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications. Note though their website says they are “sold out for 2020” and now talking to prospects about 2021 events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. The lines have become blurrier than you might have originally imagined.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. By the time a buyer reaches your site, he or she has likely done the basic research.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100