The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. As usual, giveaways and demos are used to get attention of attendees. The most sought after content are research reports, white papers, case studies and product reviews. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Golden Spiral

JANUARY 27, 2022

Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time. Do you think we will remember them?

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. Ironically, there’s a simple solution: craft a white paper about “intelligent queuing” and use the same benefit bullets to sell the offer: “In an insightful white paper, discover how breakthroughs.

Product 100

Product Email Marketing Cross-Selling Paper 100

thePoint

AUGUST 24, 2020

paid search, events, webinars, white paper downloads, website contact us forms). Is this a prospect that downloaded a white paper? Is this a person that just stopped by the trade show booth and got a badge scanned, or did they specifically inquire about a product or watch a demo?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

Launch Marketing

APRIL 10, 2019

Providing space in one’s trade show exhibit where one of the organization’s team members can answer relevant booth visitor questions and introduce their solution. Collaborating on content such as an eBook or white paper where each organization addresses points that hold importance or relevance to their areas of knowledge.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Marketing Insider Group

AUGUST 3, 2015

ad size, commercial length, trade show booth size, etc.). Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc. For ages, marketing was constrained by space limitations (i.e.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

NuSpark Consulting

JULY 9, 2010

We’ll have a demo or two scheduled on appropriate solutions for your business. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

We’ll have a demo or two scheduled on appropriate solutions for your business. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Take full advantage of free demos and product representatives; ask each and every question you might have about a tool’s capabilities.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Metadata

SEPTEMBER 1, 2022

Webinars, live streams, giveaways, trade shows, and virtual events — these are all events that offer you amazing outreach opportunities. During this phase, customers browse your case studies and white papers looking for specific benefits. Click here to book a demo. Ready to give it a shot?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Directive Agency

JUNE 13, 2018

One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. Leads are people who want to actually get a demo, a quote, or a proposal. Retain more by reading? We got you. You’re welcome. ].

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. White Papers. Even firms that embrace online marketing often do it wrong, wasting precious time and money.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. I also share the results with vendors so they know how we performed. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Heinz Marketing

MAY 11, 2020

The fact that if you were counting on trade shows and thinking, well, how do we get more people to our booth? If you just said, well, what if we just didn’t do those trade shows that we all secretly hate? And there we’re setting the demos. It’s a lightweight solution sell, over 100 employees.

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

Belkins

SEPTEMBER 20, 2019

Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. We arrange meetings at trade shows. But they do exist. By 2019, inbound marketing went from a novelty to a common practice.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. ” Downloading a white paper or ebook, for example, is a modest request; these offers tend to pretty well in search marketing.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Online Marketing Institute

MAY 18, 2010

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. Some even attend a free product demo or webinar about the services or products they are interested in. In-person events take up about 18% of an average B2B marketing budget, according to reports.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

SmartBug Media

NOVEMBER 18, 2022

The next step after BOFU is most commonly a demo or contact from a salesperson. For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service? The ROI on the trade show would determine whether you should participate again next year.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

WebMarketCentral

DECEMBER 6, 2007

Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Martech

JANUARY 20, 2022

Virtual event/webinar platform provider On24, which is publicly traded, illustrates the growth COVID-19 spurred. The motivation for attending trade shows may be principally commercial, e.g. attendees go to buy things for their stores and businesses. The company added nearly 600 customers in 2020, compared to just 150 in 2019.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Launch Marketing

MARCH 8, 2023

Brochures: Along with infographics, brochures are versatile assets that can be added to a website or used in print to hand out at a trade show or conference. Videos: With video consumption and popularity on the rise, videos are a perfect B2B content asset to create and show on websites and share on social media and video platforms.

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

Leadspace

JULY 15, 2019

Perhaps it was a business card given to your sales team at a trade show. If someone signs up to receive more information about your business on one of your landing pages, don’t immediately send them an email asking if they want a quote or a demo. Each time your company creates a new webinar, white paper, video, ebook, etc.

Lead Nurturing 73

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 73

Heinz Marketing

SEPTEMBER 3, 2018

And it is sometimes amusing for me to walk the trade show floor, the expo floor, and see how companies pivot their product and message year to year, based on what the new trend is. But I think that VR type of technology is going to push traditional demos and that type of experience to a new level.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

SmartBug Media

JANUARY 29, 2020

Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. Use case studies during the sales process to: Build credibility during initial sales calls and/or demos. Speaking sessions at an industry event or trade show.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! So how do you build your pipeline and secure demo calls in the new world, where Zoom pilates is a totally legit thing?

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Read this White Paper » More Partners » Resource Alerts.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Envy

AUGUST 31, 2017

Hubspot defines it as any method such as “trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising” that “pushes your message out far and wide hoping that it resonates with that needle in the haystack.”. "the Outbound vs. Inbound: a refresher.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

Altitude Marketing

NOVEMBER 20, 2018

In the past, influencers had much smaller megaphones, limited to trade publications and events. Getting your product in the right hands for a review, or pitching a demo to the key editors in your space could open all sorts of opportunity. What’s not? Good ol’ fashioned PR. It is much easier to sell someone who considers you a resource.

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

Tomorrow People

OCTOBER 3, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156