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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Determine offers: downloads, demos, trials, etc.

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How to optimize your content publication process in Scoop.it

Scoop.it

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. Videos from a YouTube channel. Here’s a quick demo: . demo today. Core topics. This is a Scoop.it You can add: RSS feeds. Tweets from a Twitter user.

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

25:00 ): Google pulls YouTube off the Amazon Echo Show. According to The Wall Street Journal , the Hunger Games-like title has spent no money on marketing; but the demo version of the game, which the company updates every day based on tester comments and critiques, has drawn enough attention to get the pre-release sales flowing.

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How to recruit more talent for your social video content

Sprout Social

As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. According to the Sprout Social Index™, 39% of consumers say they like to see customer testimonials or demos posted by brands they follow.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

It conducted the influencer marketing campaign primarily across platforms such as Instagram, YouTube, and TikTok. Key Takeaways The Canva influencer marketing case study shares value such as: By sharing free access or samples of your product , you can provide value to the influencers.

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The 2019 Video in Business Award Winners

Vidyard

Uberflip has redefined the explainer video category with their four-part explainer series “ Explain Uberflip Like I Am… ” It’ll leave you laughing, inspired, and genuinely interested in booking that demo. Get inspired by these examples of The DemandGen Father videos rendered for a sample recipient named John Smith.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Promote offers, content, webinars, or free demos/trials. Below are some sample units, including polls, surveys, and opt-in lead forms.

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