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The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? It would be helpful to know that they saw a demo of our new product. We are assigning a specific owner to it in order to maximize revenue from it.”.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? It would be helpful to know that they saw a demo of our new product. We are assigning a specific owner to it in order to maximize revenue from it.”.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

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One way to tackle closed loop marketing

Anything Goes Marketing

Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. In this case, you need to sync up your query strings values to an object in your CRM - typically called a campaign object.