Remove sales

LeadSloth

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Today I’m at the Sales 2.0 I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0

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B2B Marketing Events 2010

LeadSloth

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Sales & Marketing 2.0 Even though the name makes you think otherwise, the Sales 2.0 Even though the name makes you think otherwise, the Sales 2.0 Conference.

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What Lead Nurturing Content to Send When?

LeadSloth

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. If you don’t know, ask your sales people, or simply call a couple of prospects and ask them.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. However, customers can also use any of the 10 ESPs that they have integrated with.

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Free Trials Aren’t What They Used to Be

LeadSloth

The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training. Other possible trial replacements that are not mentioned in the DemandGen article are recorded product demos and live product demonstrations.