Product demos, video libraries, and customer experience
Biznology
JANUARY 20, 2022
A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. They expect to have easy access to sales reps — but they hope they won’t need it. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.
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