Heinz Marketing

APRIL 19, 2022

B2B purchase decisions are more predictable than you might think and here’s why. They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

Bannerflow

DECEMBER 16, 2021

Twitter says that video is the fastest growing advertising tool on its platform. In fact, Twitter Business reported that there are over 2 billion video views on the platform every day. Twitter Business states that ads containing video save over 50% on cost-per-engagement! Automating social ad production.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Recent Wyzowl research shows that video continues to represent a priority for most marketers. Video’s popularity isn’t restricted to YouTube, either. Here are the current data points that help you make the most of your content marketing strategy.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

KEO Marketing

JUNE 10, 2016

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. By the time a buyer reaches your site, he or she has likely done the basic research. Who are you? What do you sell?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Content Marketing Institute

OCTOBER 7, 2017

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show. Source: The Verge ). (30:40):

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Martech Advisor

DECEMBER 19, 2019

whiteboardfriday on Twitter. Twitter Moments is also a great alternative to showcase featured content. The purpose was to promote awareness for the amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease and raise donations for its research. Slack Created a YouTube Playlist Featuring its Top Customers.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Biznology

OCTOBER 15, 2018

Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. Another study, this time conducted by Twitter, unveiled a thing or two about brand favourability. The video even got into the trending section on Twitter.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Sharpspring

OCTOBER 27, 2021

Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach. Research has shown that chasing down potential customers with outbound strategies can cost up to 3 times as much as attracting new leads to your business ! YouTube and TikTok. Choose Your Channels.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Outgrow

FEBRUARY 14, 2023

SaaS lead generation focuses on finding prospects who might be interested in your services and that can be qualified into making a purchase. For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Limiting yourself to images only on Instagram, or written content only on Twitter will hinder your marketing efforts.

Social Media 52

Social Media Examples Campaigns Media 52

EveryoneSocial

SEPTEMBER 21, 2020

And hey if not, maybe you are researching how employee advocacy can benefit your company and teams. Within EveryoneSocial, an “Engage” button will appear for content linked to LinkedIn, Twitter, Facebook, Youtube, and Instagram. more impactful than influencer content when making a purchasing decision. Schedule your demo

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Ledger Bennett

DECEMBER 30, 2020

PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills. Maximize traffic and views To maximize traffic and views, promote your video on social platforms such as LinkedIn, Twitter and Facebook. And how are you going to give them value? Make sure you optimize the title and descriptions.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Sprout Social

FEBRUARY 3, 2022

Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Keyword research. Creating resources such as instructional videos, blog posts and product demos allows you to educate and sell to your audience at the same time. Copywriting for ads, emails and landing pages.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. Twitter’s userbase includes many young brands, startups, and entrepreneurs in science, technology, medicine, and engineering, along with established names.

Buyer Personas 342

Buyer Personas Social Media Media Webinar Metrics 342

Vidyard

JULY 17, 2015

If a person watches your top-, and mid-funnel content, and then follows up those viewings with a bunch of your bottom-funnel content, you’ll know that they’re likely considering making a purchase. After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Moz

JANUARY 22, 2019

The first thing you do is note that you have a problem or a need, and then you research a solution online. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. We created a landing page focused around demo requests. What is the conversion funnel? converts).

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Directive Agency

APRIL 15, 2022

The SaaS customer journey involves the various steps and interactions that take place between a SaaS company and its target customer from the moment the customer becomes aware of the brand to when they decide to make a purchase. Customers continue to interact with your business long after they purchase a plan or sign up for a trial.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Single Grain

SEPTEMBER 13, 2019

12% would like to see product demo videos. If you see a common trend, do the research to find out why. 50% of online users search for product videos before they make a purchase. 82% of Twitter users prefer to watch video than read text. If you aren't using YouTube yet, we'd like to welcome you to 2019.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Vidyard

DECEMBER 17, 2020

Twitter Video Statistics 3.5 YouTube Statistics 3.7 The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting ( Zoom/Chorus, 2019 ). Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos ( Wyzowl, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

FEBRUARY 2, 2021

If you’re unsure about which channels your target audience prefers, do some market research to learn more. Research articles. Social media is also useful for researching and understanding your target audience. Use the demographic data available to businesses on Facebook, Twitter, and LinkedIn. How do they consume content?

Paid Content 275

Paid Content Marketing Budget Paid Search Agency Advertising Channels 275

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Sharpspring

FEBRUARY 17, 2022

So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. Meanwhile paid advertising options have come up on Instagram, Pinterest, Twitter, and elsewhere.

Tips 144

Tips Peer-to-peer Marketing Budget Paid Search Agency 144

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

Hubspot

OCTOBER 9, 2014

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. and other mobile apps. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Vidyard

MARCH 23, 2021

Twitter Video Statistics 3.5 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Optinmonster

APRIL 27, 2020

Do some research and see which other platforms would be valuable for your target audience. Research, test, and tweak. OptinMonster uses our YouTube channel to connect with and inform our audience: You don’t need to overthink this, either. Simply head over to YouTube and create your own video channel.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. If you want to try our social listening solution, reach out to us for a personalized demo.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Golden Spiral

MARCH 7, 2019

Less than two years ago, Harvard Business Review reported “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 Statistics show us that before your business solution is even in the picture, so much research has already been done—online. The Researchers. Identify the Decision-Making Team.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Optinmonster

MARCH 11, 2024

According to research: The average consumer reads 10 online reviews before making a purchase decision. Here are a couple of more statistics around social proof : 92% of online consumers will look at product reviews before making a purchase. YouTube Feed : Showcase video testimonials from customers uploaded on YouTube.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Optinmonster

SEPTEMBER 23, 2021

But do a bit of research to make sure your ESP makes it EASY to recover abandoned carts. This encourages more people to click the notification, see the product someone purchased, and take the same action. Watch a video demo on YouTube. Most ESPs allow you to set up an automated schedule and reclaim those abandoned sales.

eCommerce 127

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 127

Directive Agency

MARCH 3, 2023

Rethink the Way You Wield Social Proof In 2022, we saw a lot of platforms like LinkedIn, YouTube, Meta, and more adjust their strategies to focus more on creators. In short, the way people make purchases has changed. We do extensive research online and reach out to our peers, too. Take, for instance, Notion.

Marketing AI 59

Marketing AI Paid Search Agency Creativity Conversion 59

Unbounce

MARCH 23, 2023

It’s expected that 24% of all retail purchases will take place online by 2026. Not only that, but you can track what they do after they see your ad, all the way up to when they make a purchase. Gated content helps you capture valuable leads that you can nurture through email campaigns and gradually move toward a purchase.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Planning 52

Valasys

MAY 5, 2020

Product/Service name Locations near me Directions to Reviews Cost of Brand login (Twitter, Facebook, Gmail, etc.). When someone is looking to purchase a product or service, their user search intent is transactional. For instance, many people just type “twitter” into the search bar when trying to log into their twitter page.

Intent 64

Intent Optimization Content Lead Scoring 64

Sharpspring

MARCH 1, 2019

So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. Meanwhile paid advertising options have come up on Instagram, Pinterest, Twitter, and elsewhere.

Tips 111

Tips Peer-to-peer Marketing Budget Paid Social Agency 111