Directive Agency

APRIL 15, 2022

The SaaS customer journey involves the various steps and interactions that take place between a SaaS company and its target customer from the moment the customer becomes aware of the brand to when they decide to make a purchase. Customers continue to interact with your business long after they purchase a plan or sign up for a trial.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Golden Spiral

MARCH 7, 2019

Less than two years ago, Harvard Business Review reported “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 Statistics show us that before your business solution is even in the picture, so much research has already been done—online. The Researchers. Identify the Decision-Making Team.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. If you want to try our social listening solution, reach out to us for a personalized demo.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

ClickZ

JULY 27, 2020

The CMI report also lists long-form articles of 3000+ words, research reports, print magazines, podcasts, and more. The text on your website is content, but so are the videos you create for YouTube, the brochures you develop for your sales expo, your product demo, the text ads you need for your Google campaign and on and on.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Inbox Insight

NOVEMBER 23, 2022

It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. Research your target market.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Single Grain

JANUARY 29, 2020

Maptive saw a 51% increase in software demo sign-ups. Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company. 90% of B2B buyers say that online content has a moderate to major effect on their purchasing decisions.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. What Does the Research Say about Email Marketing? Get A Free Consultation.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Outgrow

SEPTEMBER 18, 2022

Buyers tend to identify with a brand, decide what features they want, what sort of interactions they’d like to have, on which touchpoints they want to engage with the brand and more. You need to research your audience, what type of content they prefer consuming, in what form, and on what channel.

Work Management 52

Work Management Marketing Management Outgrow Planning 52

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech Advisor

OCTOBER 14, 2019

Customer experience (cx) is defined as the overall experience of a customer with a company or brand, which includes all points of interactions in a customer’s life cycle, from discovery and purchase to post-sales experience. So what are customer experience touchpoints? Leaves the store and makes the purchase online.

Work Management 92

Work Management Marketing Management Design Examples 92

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52