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4 Reasons Your Prospects 'Ghost' You & What You Can Do About It, According to Spiro.ai's CEO

Hubspot

It was all going according to plan — we had a great initial call, flew to Los Angeles to demo the product, and nailed it. I like to call this “ghosting” — when a sales process is chugging along smoothly with a client, you feel positive that the deal will close, and then your prospect disappears without a trace. The timing isn’t right.

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Why App Demos Should Be More Interactive

Outgrow

Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics.

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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

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Sendoso launches a freemium eGifting service

Martech

The primary audience has been B2B marketers looking for creative ways to engage with prospects. Sample eGift selection. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.”

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The Demand Generation Strategy Guide

Zoominfo

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand Gen = Sales + Marketing.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. Lead with a helpful, customized prospecting message. Craft customized questions to uncover the prospect's pain. Buyers don’t want to be prospected, demoed, or closed.

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Show Your Social Media Team How Their Work Impacts Sales

Oktopost

Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. How to set it up. We encourage every B2B marketer to report on things that matter to their business instead of using another cookie-cutter analytics tool that will fall short of delivering real value.