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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

Inspire : You’re trying to get the attention of customers and prospects when they may not be thinking about you. Watch the free demo Originally published on Salesforce.com on February 28, 2023. It helps to remember that marketing has two basic modes: Respond : You’re reacting to customers when they’re already engaged.

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. If only you had known that your prospect had already signed up for a free trial and was farther along the buying journey.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Watch the free demo Originally published on Salesforce.com on September 27, 2023.

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Enhancement Round-Up Q2 2021

Lead Liaison

Schedule a demo here! Native to Lead Liaison’s extremely flexible Sales Enablement platform, Butlrr improves communication and effectiveness for sales teams by bridging the platform with third-party websites, email clients, and CRM services such as LinkedIn, Gmail, Salesforce.com, Microsoft Dynamics, and more. Request a Free Demo.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

Prospects and customers are coming to the table with a great deal of understanding about products and services. Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. It is an amazing time to be in sales.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Heck, we can even trigger automations based on a prospect being upgraded from a Lead to a Contact.