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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

Build workflows that ensure the right information is reaching your sales team and that they can easily access it, whether it's through a project management platform, team wiki, etc. Learn to run an online demo with this list of do's and don'ts. Resources to Help. Transition your sales process online with this sales kit.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

Whether it's training your sales teams on cloud communications so they're able to call prospects without physical phones, working with your marketing team to digitize educational content that prospects use to research your products, or learning how to conduct demos online, you'll need to create online equivalents for formerly offline processes.

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7 Steps to Establish a Successful Sales Mentorship Program

Hubspot

For example, if the sales role is strictly inbound, you might want to start with training on chat, your CRM, and the product. If the role is predominantly outbound, start with calling scripts, email templates, and competitive intelligence (as your reps will need to book appointments before product demos).

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. “Once people start sharing, they want to go to the next level, like file-sharing or managing a wiki. “You want people inviting others to join the community.”

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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

Online chat was counter-productive to getting work done, so it should be shut off. We make sure this document is readily available for employees on our website, on our internal Wiki, and in our handbook. Together we evaluated vendors, engaged in various demos, and made a data-driven decision. Do think before you post.

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4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

Could you give him that demo you gave me last time?” On our team, Shannon relies on our offensive lineswomen: Kelly (product marketing), Tara (demand generation), Maya (events and community), and Katie (social). As he walked away more or less ready to buy, I couldn’t help but laugh since that was the same event we were about to cut.