Anything Goes Marketing

JULY 23, 2006

What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. Therefore, don't just stick the video under a section called "demo" on your website. Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

MARCH 24, 2007

Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! It's time to think outside the box on how you can show off your products and services. Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

OCTOBER 21, 2007

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. You can also blend into the mix data based on past purchases, role within the organization etc. The B2C world does this all the time.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

JULY 20, 2007

It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. This main page should focus on outlining the features of this solution in a clear and concise way while providing options to the web visitor to explore additional information on this product.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). At times, you may see a really long form that asks for everything from your name to the name of your pet (Ok, maybe not the name of your pet but you know what I mean).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100