Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 4, 2010

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 16, 2008

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Create marketing campaigns that can be reused. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100