Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Heinz Marketing

OCTOBER 29, 2022

Jonathan Friedman answers the question: Should Your First Sales Call Be a Discovery Call or a Demo ? . Your product demo is the proof behind your value proposition, and how you showcase it significantly impacts your business. Check it out to learn some of the benefits of positivity.

Positioning 96

Positioning Conversion Tips Lead Ranking 96

Sharpspring

NOVEMBER 3, 2020

But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing? Simply put, product marketing is a process of promoting and selling a product to a customer. What is Product Marketing? Product Marketing Best Practices. Market Research. Validation.

Automation 92

Automation Product Marketing Analytics Tools Planning 92

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” ” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Continually asking if someone wants to try a demo, or download a case study, does nothing for them unless you make it valuable and relatable. What needs does your product overcome and how can you communicate that to a buyer?

Lead Ranking 77

Lead Ranking Lead Scoring Product Work Management 77

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Continually asking if someone wants to try a demo, or download a case study, does nothing for them unless you make it valuable and relatable. What needs does your product overcome and how can you communicate that to a buyer?

Lead Ranking 62

Lead Ranking Lead Scoring Product Work Management 62

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. Be positive.

Buy 298

Buy Cold Calling B2B Lead Ranking 298

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

NOVEMBER 29, 2022

Like any other relationship, positive change requires continuous effort. Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. Efficiency is vital in building positive customer relationships and brand loyalty. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Webbiquity

OCTOBER 5, 2021

By size, larger companies are more positive; or rather, more large companies are positive. Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.”

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Continually asking if someone wants to try a demo, or download a case study, does nothing for them unless you make it valuable and relatable. What needs does your product overcome and how can you communicate that to a buyer?

Lead Ranking 62

Lead Ranking Lead Scoring Product Work Management 62

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Kaon

MARCH 1, 2017

Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Luckily for marketers, lead scoring exists. No guesswork, no gut instinct — it’s all in the numbers.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

B2B Digital Marketer

JANUARY 18, 2024

He underscores the necessity for founders to personally handle initial sales to gain deeper customer insights and refine their product offerings, rather than hastily hiring a sales team. The conversation takes a deep dive into optimizing sales calls and demos. Adam also cautions against common hiring missteps in building a sales team.

Startups 52

Startups Validation B2B Sales Optimization 52

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. But first, they want to test potential solutions, so they schedule product demos. And a by-product of that alignment is information sharing. Retention rates.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Leadspace

MARCH 1, 2017

I recently took part in a panel, together with a number of product marketing experts, on how product marketers can best enable sales teams. With 100 other product marketers in attendance, the SF Product Marketing Meetup was a unique opportunity for us all to exchange ideas and insights. 2) pitch the product.

Product 76

Product Top of Funnel Paid Search Agency Opinions 76

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Zoominfo

JUNE 10, 2018

They’re really saying, “You haven’t demonstrated the value of your product and therefore, I’m not ready to spend my money on it.” . Schedule a product demo. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value. Keep reading. Ask questions.

Pricing 239

Pricing Price Case Study Case Studies 239

Vision Edge Marketing

APRIL 7, 2020

One concern we hear frequently is that there is “low conversion” from demo to purchase. You might frame this question as: “Why are the conversions from demo to purchase so low?” Perhaps the reason is that the demo is too generic. Perhaps the reason is that the demo is too generic. might be: “Why don’t generic demos work?”

Customer Satisfaction 170

Customer Satisfaction Work Management Forrester Lead Ranking 170

Directive Agency

DECEMBER 28, 2018

Today, I want to discuss the importance of branding and positioning. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. Does it look like your product should cost a lot of money?

Positioning 40

Positioning Brand Identity Branding Marketing Proposals 40

Directive Agency

DECEMBER 28, 2018

Today, I want to discuss the importance of branding and positioning. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. Does it look like your product should cost a lot of money?

Positioning 40

Positioning Brand Identity Branding Marketing Proposals 40