KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Incorporate Influencer Marketing for Social Media. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. After a demo, usually people are at least a bit less skeptical.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Keep reading to learn how and why you should consider building an online portfolio of your Salesforce skills on the Salesforce platform. What is an online portfolio of Salesforce Skills ?

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion active social media users On average, people have 5.54

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Let’s take a look at a few video marketing trends shaping social media in the B2B space. . Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Is there a workflow built in that allows us to coordinate the work of our marketing, content, web development and social media teams across the organization? SEO cannot operate in a silo.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. display ad campaigns or social media marketing)?

Enterprise Management 109

Enterprise Management Work Management Marketing Management Email Marketing 109

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

EveryoneSocial

FEBRUARY 2, 2023

In this post, we’ll look at the role of the network effect in social media and explore how companies can maximize its impact by leveraging the right tools, processes, and incentives to encourage employees to share content with their networks. What is the Network Effect? What are some other examples of the network effect?

Social Media 98

Social Media Effectiveness Media Work Management 98

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. When we think about online selling, we usually think about selling products like clothing or electronics. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. Perfect your landing page.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Biznology

JUNE 1, 2020

Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Every online meeting can benefit from more of that. In talking with our technology sales and marketing customers, we’ve come up with these ideas for using video to enhance online sales conversations: No marketing.

Video Marketing 129

Video Marketing Screencast Webinar Metrics Segmentation 129

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.

Social Media 116

Social Media Rules Media Guidelines 116

Heinz Marketing

MARCH 14, 2020

6 Brands That Used Social Media to Boost Their Subscriber List. It’s important to integrate social media AND email marketing. How to Make Demo Videos That Drive Pipeline and Revenue. Learn some of the secrets to recording captivating demo videos to speed up buying cycles and save you time. Thanks, Howard J.

Work Management 84

Work Management B2B Marketing Video Marketing B2B 84

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. This represents a 10 per cent growth from the previous year.

Social Media 98

Social Media Advertisements Advertising Trends 98

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

EveryoneSocial

OCTOBER 27, 2022

However, many employees are hesitant to get involved in their companies’ advocacy programs and post about their employer online because they suffer from imposter syndrome. Specifically, social media imposter syndrome. What is Social Media Imposter Syndrome? Make social media part of company culture.

Social Media 60

Social Media Peer-to-peer Media Training 60

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. You can utilize photos and videos your customers share on social media and post them on your accounts. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

EveryoneSocial

FEBRUARY 8, 2021

There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. What Is A Social Media KPI? What is a Social Media KPI?

Social Media 106

Social Media Media Top of Funnel Work Management 106

EveryoneSocial

DECEMBER 14, 2020

It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . What is Social Media Etiquette?

Social Media 103

Social Media Media Social Networks Guidelines 103

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

Sprout Social

NOVEMBER 11, 2021

Say you order an item online, and it doesn’t show up. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 113

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 113

Hubspot

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Social Media 101

Social Media Media eCommerce Facebook 101

KoMarketing Associates

AUGUST 29, 2018

Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent). In this particular case, 75 percent frequently encountered business content online through a company’s website. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

MARCH 6, 2020

Are you preparing for a conference or other meeting that has unexpectedly been moved online in response to the coronavirus crisis? You can boost the energy level of online conferences with video. Tech companies are scrambling to come up with demos and presentations for events that have moved from big exhibit halls to small screens.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

EveryoneSocial

SEPTEMBER 1, 2020

There is no need to focus on how social media is incredibly powerful for your organization. Between having branded company accounts, having a social marketing team, and getting employees to create and share content too – these tactics will have a profound impact on the organization. Weber Shandwick ). Weber Shandwick ).

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

FMG Suite

AUGUST 5, 2020

If you know how to use it correctly, social media can be one of the most effective ways to connect with clients, improve your online presence, and attract new leads. Watch this webinar for expert insights on how to maximize your social media profiles and attract new leads. Run paid social media ads.

Social Media 52

Social Media Media Marketing Qualified Leads Leads 52

Sharpspring

MAY 22, 2020

When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at.

Social Media 59

Social Media Media Viral Marketing Tagging 59

Stevens & Tate

OCTOBER 1, 2021

In spite of the enormous success of social media marketing, many B2B companies still haven’t successfully jumped on the social train. This because many B2B companies are unsure how to utilize their social media platforms to the best of their advantage. What social media platforms do they use?

Social Media 59

Social Media B2B Sales Media B2B 59

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . Why do I need a social media advertising strategy for B2B?

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Online shopping and browsing were more prevalent than before – 87% of households made online purchases this year compared to 82% in 2019 – simply because we couldn’t leave our homes. Those who honed in on their online advertising strategies thrived.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101