SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

Promotion 100

Promotion Product Tips Webinar Metrics 100

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Webinars are a must and this is not going to change any time soon: In today’s lockdown environment, most of your customers probably work from home and all marketing events have become entirely virtual. . What content do you have at your disposal (white paper, thought leadership , demo videos, etc )?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation. Engage Leads That Demonstrate Intent .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Martech

DECEMBER 1, 2022

“The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” Image courtesy Sendoso. Personalized experiences. She also filled in some of the company’s background.

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Service SMB Fulfillment Sample 123

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

APRIL 21, 2023

For example, let’s say you’re doing your last webinar before the end of the year, and you want to get some new leads into the pipeline to start January off strong. You would send an invitation email to all the new leads to attend the stated webinar at a specific time. Need help choosing a marketing automation platform ?

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Adobe Experience Cloud Blog

NOVEMBER 9, 2011

by Maria Pergolino For over ten years now, webinars have helped marketers generate new leads and accelerate current prospects through the sales cycle (in addition to educating customers, helping with internal communications and more). The OLD Process for EVERY webinar: Schedule the webinar in the webinar platform.

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Webinar Metrics Marketo Marketing Automation Services Landing Pages 48

Adobe Experience Cloud Blog

JUNE 28, 2013

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. At Marketo we run hundreds of webinars a year.

Webinar Metrics 48

Webinar Metrics Marketo Top of Funnel Broadcasting 48

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. These incentives can take the form of eBooks, whitepapers, webinars, templates, or free trials.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. Check out all of our exhibiting partners before you even set foot in Moscone West.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Heinz Marketing

SEPTEMBER 28, 2021

Your demo request form may generate high quality leads, but your content syndication platform may not. Maybe your partner webinars are a great source of opportunities, but your demand generation webinars aren’t. This guide from Marketo is well worth your form submission, in my opinion.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. So, how does Marketo define demand generation? The three pillars of demand. Distribution. Creating great content is important.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Vidyard

NOVEMBER 6, 2018

Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Imagine your customer visits a landing page for an upcoming webinar series. Perhaps they missed a webinar they registered for, the chatbot offers them a recording of the webinar, or maybe they are offered a related industry report or product demo. It’s no longer a static, form-based interaction.

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Marketing Automation Services Work Management Marketing Management Automation 134

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Once you’re in the world of marketing automation, it’s more important than ever to make connections, join user groups and attend webinars. Has anyone ever told you that networking is important? Get Logical -.

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Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Leadspace

NOVEMBER 6, 2019

In a webinar earlier this year, Paul explained how this groundbreaking initiative is transforming the way Extreme Networks drives sales, by harnessing the power of intent data together with cutting-edge data management capabilities — powered by Leadspace ( watch the webinar here ). End the Year with Leadspace.

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Bombora B to B Enterprise Management Intent Signal 79

The Point

OCTOBER 30, 2013

When someone completes a registration form, you can serve up a confirmation page that thanks the individual for his/her interest, and provide links to additional resources, social sharing links, or secondary, “next step” offers – a Webinar, a demo, a free trial – to move the prospect further down the sales cycle.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. And at the late stage, product demos can go a long way.

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Verticals Work Management Lead Ranking Sales Qualified Leads 132

Adobe Experience Cloud Blog

OCTOBER 3, 2018

We suggest attending an upcoming webinar that’s related to the report. Maybe they’re really interested and want to see a demo of our product, so we show them a demo CTA too. The post How a Memorable Brand Experience Can Boost Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

Adobe Experience Cloud Blog

APRIL 8, 2019

At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” Visiting a website or attending a webinar are the signs of an early-stage prospect. Checking out a pricing page or watching a solution demo reveal buyer intent. A solid definition of “lead”. First things first. What’s a lead?

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

SnapApp

MAY 28, 2019

Say you host a webinar and 60 people sign up. To start, use your lead forms to gather information about your blog readers, website visitors, and webinar attendees. A top-of-the-funnel lead needs to see different content than a lead who has already completed a demo with sales. Here’s where the challenge lies.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Content4Demand

NOVEMBER 10, 2020

Shorten Webinar Execution Cycles. The model included adding more channels, creating new templates and a rehearsal guide, and identifying clear lines of who owns what in each webinar. Then they created a series of 30-minute weekly webinars highlighting content that mattered to key personas. Define the personas for each webinar.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Vidyard

MARCH 23, 2021

Learn From the Pros Marketing author Jay Baer famously produces a nine-minute webinar (called a “webinine”). Teams can also create automatic alerts so the sales rep tied to an account gets notified if a prospect begins binge-watching demos like they’ve discovered a bonus season of Game of Thrones.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

APRIL 26, 2018

She goes to your website and signs up for a webinar…with her personal email address. Then, Ann replies to your sales rep’s email, and they schedule a demo. The tradeshow and the webinar programs /campaigns will have 0 pipeline and revenue attributed to them, but they actually did have an impact on the deal.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Webinars are a great way to engage your audience with live or recorded presentations on relevant topics. Book a demo and find out more! Don‘t compromise on outdated leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Adobe Experience Cloud Blog

JUNE 28, 2017

Typically, they think about making traditional genres of video content—explainer, demo, webinar, etc. This can be as simple as adding chapter headings to a webinar, interview, or whiteboard talk. They Can Do a Lot More Than You Think appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Lattice

MAY 24, 2016

We are going to be at the Sirius Decisions Summit (Booth 316) this week, so drop by for a demo. I’ll also be doing a webinar with Mike Telem, VP Of Product Marketing at Marketo on Thursday, June 2 to walk through real-world examples of account-based marketing and sales. I invite you to learn more.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Adobe Experience Cloud Blog

JULY 10, 2015

For example, thanking our webinar attendees with a Starbucks gift card—“Hey Jane! Join us for the webinar, and coffee is on us”—proved to boost in registration and attendance by an astounding 50%! Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. The Power of Gifting.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Pam Didner

JULY 5, 2020

Pizza Party During Demos and Other Ideas Many sales teams offer pizza lunch during demos for potential target accounts. It’s nice to watch a demo and enjoy something to eat. Depending on the timing of your demos, you can also do brunch, coffee/snacks, or wine and cheese happy hours from the comfort of the accounts’ offices.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

The ABM Agency

JANUARY 18, 2021

According to Marketo , when sales and marketing are aligned, there’s a “67% higher probability that marketing-generated leads will close.” Buyer’s guides or webinars that address common industry problems generate more engagement with target audiences and further solidify your brand as a valuable resource in their buyer’s journey. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Vidyard

NOVEMBER 6, 2018

Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Conversica

MAY 22, 2020

Additionally, the Conversica Sales AI Assistant seamlessly integrates into marketing automation or CRM platforms including Salesforce, Marketo and Hubspot. For example, if you are following up after a webinar, you say so in your initial email. The Results. 5 percent opportunity rate. Give them a reminder.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Scoop.it

JANUARY 28, 2021

By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers. Relevant: More people should book a demo. Organize free webinars to collect the email addresses. .

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Vidyard

SEPTEMBER 14, 2021

See it in Action This quick screen share video was made for the Marketo integration with Vidyard. Embrace the Playlist We already talked about the power of video playlists , like starting with a webcam video and then linking to a demo video. Leverage screen sharing to show rather than tell the value-add offer you are presenting.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50