Hubspot

JULY 5, 2021

The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Vidyard

MARCH 23, 2021

Teams can also create automatic alerts so the sales rep tied to an account gets notified if a prospect begins binge-watching demos like they’ve discovered a bonus season of Game of Thrones. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. The timeframe between the 1st demo and what should have been the 2nd demo was a place where prospects were going dark on us. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign.

Demand Generation 40

Demand Generation ABM Account Based Marketing Buyer Personas 40

Adobe Experience Cloud Blog

MARCH 28, 2017

Many marketers are running retargeting campaigns to re-engage prospects who previously visited their website and drive them back to complete an action like starting a free trial or requesting a demo. Pin It to Your Twitter Profile. In fact, when Buffer pinned one of their Twitter cards, they saw 10x as many conversions.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. The timeframe between the 1st demo and what should have been the 2nd demo was a place where prospects were going dark on us. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. The timeframe between the 1st demo and what should have been the 2nd demo was a place where prospects were going dark on us. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. The timeframe between the 1st demo and what should have been the 2nd demo was a place where prospects were going dark on us. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Adobe Experience Cloud Blog

JUNE 6, 2018

Generate 100 new leads for sales in the next 90 days. ? Number of gated content downloads. ? Number of free trial subscriptions. ? Number of demo requests. Goal Completions: To track gated content downloads, free trial subscriptions, demo requests, and completed transactions, set up goals in Google Analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Video has shifted from being just a brand-building tool at the top of the sales funnel to being used throughout the buying journey to engage audiences with product explanations, demos, customer testimonials, and much more. And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 26, 2014

If you tweet 10 times a day in your first month on Twitter, and then don’t make a peep for days, you lose credibility. At Marketo, all stakeholder have access to our social editorial calendars. That’s where a calendar comes in — it’ll help you even out the times of feast and famine. Social Media'

Marketo 48

Marketo Sample PR Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Software trials and demos. For example, Twitter is a favorite for those who enjoy live-tweeting during events. The post How to Measure Event Marketing Performance and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customer satisfaction. Customer retention. Partner engagement.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

EveryoneSocial

JUNE 11, 2019

They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. This enables them to have a robust social presence on LinkedIn and Twitter.” — Alexis Simontacchi, Associate Product Manager at Televerde. Schedule your demo with our team. Download Our Complete Social Selling Guide.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. Do not lie. Social Media'

Social Media 48

Social Media Media Work Management Marketing Management 48

Zoominfo

MAY 21, 2020

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?] But he also needed a hook.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

During the session we saw a live demo of how we would use Salesforce for Twitter to make better use of what is happening in social media. In the demo, a salesforce.com rep tweeted out about a product issue. Here at Marketo, we can use these Tweets brought in by Salesforce to adjust lead scores , start lead nurturing and more.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

JULY 29, 2013

Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. At Marketo, we combined our early and mid-stage nurturing tracks in order to infuse more promotional content earlier in the decision making cycle. demo request).

Top of Funnel 48

Top of Funnel Sales Management Lead Ranking Lead Scoring 48

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. For demand gen, trying browsing different target emails or demo requests on websites. You can find my Twitter in my bio ( @kay_lockman ). All of these can be twisted to help address your own role.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. Blog Funnelholic Twitter funnelholic. He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. The strategy has worked by introducing an education program with physical training events, complemented by webcasts and demos on how to use various social platforms.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

RebelMouse

FEBRUARY 13, 2019

AMP Support for Twitter and LinkedIn. Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. Built-in Social CRM That Ties Content Tags to Social Sharing Partners, Influencers, and Outlets. Facebook Instant Articles/Canvas Support.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

AMP Support for Twitter and LinkedIn. Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. Built-in Social CRM That Ties Content Tags to Social Sharing Partners, Influencers, and Outlets. Facebook Instant Articles/Canvas Support.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Sync with your Marketo/marketing automation platform (MAP) and/or Salesforce/customer relationship management (CRM) platform, as well as newsletter providers. Customer Journey Map content to a customer's journey and deliver personalized messages on site and through email that follows the customer journey map for your enterprise.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Vidyard

OCTOBER 18, 2016

For instance, if you’re noticing a lot of prospects show a lot of interest and then become disengaged right before they would buy, an informative video at the bottom of the funnel, like a demo or tutorial on how to use your product, could be the solution. Don’t forget to optimize your social channels, too.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Bonus reason: Marketo will be represented in full force. Join us at Dreamforce by: Visiting us at Booth 1010 in the Expo Hall – stop by for a demo or to say hi! Be sure to follow us on Twitter for real-time updates. 3:30pm West Mezzanine 250.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

MAY 16, 2010

Here at Marketo, we’ve had our own fair share of B2B social media marketing success. We also have more than 6,000 followers on Twitter. case studies and demos). Its Facebook efforts are complemented by its Twitter efforts. In fact, our blog is one of our most successful marketing tactics for demand generation.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Use an arrow graphic to show users how and where to get what they came for and build your content around fulfillment such as free downloads, reports or demos. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Ranking 48