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Sendoso launches a freemium eGifting service

Martech

Sample eGift selection. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” Image courtesy Sendoso. Personalized experiences.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. Post-Funnel.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

Here is a sample agenda and the process to manage it: Introduction and reminder of the OKRs, available resources, and process that will be followed. For example, 33% of visitors are requesting demos on how to use the email service provider (ESP). The required sample size for accuracy. Setting an Agenda. The pages we will test.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Send each version to a random sample of your email list, and track the results to see which version performs better. To set up marketing automation, you can use a variety of tools such as Hubspot, Pardot, Marketo, or Mailchimp. Book a demo and find out more! This is particularly crucial as, on average, a whopping 88.1%

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Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

Using the sample logic outlined above, if a prospect took ANY “positive” action at least once every 2 months and 29 days, his or her lead score would continue to climb indefinitely. Request demo: add 30 points, wait 2 months, subtract 30 points. Visit a high-value Web page: add 10 points, wait 2 weeks, subtract 10 points.

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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. Social Media'

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List. Markets are exploding, so why go one-to-one when you can go one-to-many? Reach Everyone at the Right Time at Scale