KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. I am trained with MarTech content.

Lead Generation 82

Lead Generation Lead Ranking Tactics Lead Scoring 82

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

SnapApp

MAY 4, 2017

Year after year, spring typically is a heavy event season in marketing land. You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40

Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. but there’s an online demo that seems to cover pretty much the whole product.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

Promotion 100

Promotion Product Tips Webinar Metrics 100

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads. loadForm(“//app-sj04.marketo.com”,

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. This may mean presentations, product demos, and contract negotiations are in-person, on location.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

Marketo 101

Marketo Customer Surveys Trigger Marketing Amazon 101

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect. Are you mastering the sales demo?

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. GoToWebinar safe choice for marketing webinars, training, and internal meetings, though it won’t make you stand out.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

DECEMBER 1, 2022

With no contracts, subscriptions or fees, it is aimed at the SMB market. The primary audience has been B2B marketers looking for creative ways to engage with prospects. . ” The explanation came from Karen Steele, Sendoso’s chief marketing adviser. Dig deeper: B2B marketing confidence survives budget pressures.

Service 114

Service SMB Fulfillment Sample 114

Adobe Experience Cloud Blog

OCTOBER 25, 2017

So, even if you don’t have a full pass, you can go back to work with insights on hot marketing topics like AI and ABM , along with some good stories. As marketers, we know our customers tune out all but the most relevant messages. And yet, research shows we’re responding with a higher volume of marketing than ever.

Marketing AI 132

Marketing AI Thought Leadership Marketo Account Based Marketing 132

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. So, how does Marketo define demand generation? The three pillars of demand.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let me break down what this means for you.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Party Like a Marketing Rock Star. Do Your Research. Nothing makes us happier than happy customers.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Here are a couple of embarrassing facts about myself: 1.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

SalesIntel

JUNE 21, 2023

Worrying about credits and data management takes all the fun out of sales and marketing efforts, so we made it easy by making it all available. We offer special packages, especially for marketing agencies, staffing firms, and others who need to support clients with our data. Could I buy SalesIntel as an individual?

Pricing 98

Pricing Price Planning Work Management 98

Hubspot

MARCH 27, 2020

Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. In fact, marketing automation software can increase sales productivity by 14.5%. That's why marketing and sales teams need to integrate their software and work together.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Marketing Qualified Leads Lead Ranking 91

Martech

DECEMBER 6, 2021

There’s one thing we all have in common: The desire to maximize the impact of our marketing operations. Documentation serves as the base work that anchors the architecture of what you’re building in Marketo (or any marketing automation or CRM platform for that matter), and it will also help your team improve efficiency. .

Resources 93

Resources Lead Scoring Lead Ranking Advertising Agencies 93

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Understand the Market.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Schedule a demo here! MARKETING & EVENTS: Features & Improvements. MARKETING & EVENTS: Features & Improvements. Use QR codes in marketing campaigns, and at events as a touchless solution.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Adobe Experience Cloud Blog

JUNE 2, 2020

If you can, sit in the demos, see the quality produced. We ran into issues with screenshots not being clear, as well as some glitches with switching between presentation and demos when recording our breakouts – this resulted in more post-production work than anticipated.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Hubspot

DECEMBER 18, 2019

This is why video email marketing is such an effective strategy. What is video email marketing? Video email marketing is simply including videos in email marketing. Additionally, did you know that over 80% of businesses use video in their marketing efforts? Ways to Use Video in Email Marketing.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Zoominfo

APRIL 26, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is Boolean Search for Recruiters? Say you were looking for a marketing manager. I don’t think any recruiter can get through their day-to-day without using Boolean somewhere.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Vidyard

JULY 28, 2021

Book a Demo.” Marketers like you need to master driving engagement right from your videos. Your video content’s probably springing leaks in your marketing funnel. Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129