Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Enterprise Management 99

Enterprise Management Work Management Marketing Management Email Marketing 99

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 110

Account Based Marketing Marketing Automation Services Marketing Management Vendors 110

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Biznology

FEBRUARY 25, 2021

More compelling, accessible product demos. Most tech companies do online demos now. The post 2021 Hot Topics: Digital Selling, Product Demos and More appeared first on Biznology. Successful companies will be those that organize superior online meetings and follow up consistently with valuable digital content.

Product 118

Product Consulting Paid Search Agency Demand 118

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? The misapplication of international data could impact the ROI of your search marketing efforts. What do the tools do?

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Salesforce Marketing Cloud

FEBRUARY 17, 2023

We’re showcasing the full power of Customer 360 across seven demos. This platform connects your marketing, sales, commerce, service, fulfillment and IT teams around every customer so they can work together. Each demo will tell a different component of the overall customer journey.

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Lyft’s App Update Demo.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. The digital marketing landscape is constantly changing. Marketing work management: A snapshot.

Work Management 94

Work Management Enterprise Management Digital Asset Management Marketing Management 94

Square 2 Marketing

JUNE 15, 2021

Software Companies Live And Die By The Demo, So Make It As Easy As Possible. I hate software demos. Unless you are amazing at giving demos, I wouldn’t lean on them so heavily. How many great demos have you been on? So instead of swimming against the current, let’s work to deliver the best demo experience on the planet.

Demand Generation 96

Demand Generation Demand Generation Software 96

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. What it is.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Vendors 101

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Why we care.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Vendors 105

Martech

FEBRUARY 28, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Does the vendor seem to understand our business and marketing needs?

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 95

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Get the daily newsletter digital marketers rely on. What it is.

Marketing Management 95

Marketing Management Vendors Analytics Ideal Customer Profiles 95

Martech

MARCH 3, 2022

While all of this is going on, sales enablement platforms also track buyers’ and sellers’ interactions with content, giving marketers and sellers insights into what’s working and what’s not. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Work Management 87

Work Management Marketing Management Vendors Paid Search Agency 87

Ledgeview Partners

OCTOBER 6, 2020

Back by popular demand, it’s time to reinvestigate the differences and benefits of two of the top CRM solutions on the market today – Microsoft Dynamics 365 and Salesforce with a focus on Sales. The post Demo: Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales appeared first on Ledgeview Partners. Time: 45 minutes.

Marketing Management 84

Marketing Management Comparison Webinar Metrics CRM 84

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Get the daily newsletter digital marketers rely on.

Marketing Automation Services 89

Marketing Automation Services Enterprise Management Work Management Marketing Management 89

Heinz Marketing

MARCH 14, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. It’s important to integrate social media AND email marketing. How to Make Demo Videos That Drive Pipeline and Revenue. 30 Tips for Work-at-Home Marketers.

Work Management 83

Work Management B2B Marketing Video Marketing B2B 83

Goodish Agency

MARCH 15, 2022

Demostory is the first browser designed for product demos. The idea of a demo-specific browser led him to quit his job and put a full-time focus on this project. . Importance of marketing and customer feedback. Chris opens up about his lack of skill and knowledge of marketing. How to make a perfect demo?

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Kaon

AUGUST 9, 2017

Kaon President and CEO Gavin Finn and CTO and Founder Joshua Smith provided demos of the industry-leading Kaon AR® and Kaon VR® for the enterprise. To see what attendees experienced during the Kaon VR® demo, check out this video from Dell EMC at Cisco Live. Click here to schedule a demo! Click to view slideshow.

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

The Effective Marketer

NOVEMBER 30, 2016

My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos.

Product 100

Product Advertising Mediums B2B Sales B2B 100

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Digital Asset Management 86

Digital Asset Management Work Management Marketing Automation Services Marketing Management 86

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Vidyard

SEPTEMBER 25, 2015

Welcome to another episode of Video Marketing How-To! This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. Finally, distribution.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Too early, and everyone wastes time.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Square 2 Marketing

MAY 21, 2020

For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Great, what’s your close rate on demos?” Our response?

Software 99

Software Course Paid Search Agency Process 99

Marketing Insider Group

AUGUST 15, 2016

The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group.

Account Based Marketing 100

Account Based Marketing ABM Demand Generation Demand 100

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Net-Results

OCTOBER 31, 2019

Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. It’s a marketing automation solution, solving a real pain: it’s very hard to be relevant to prospects if you have to respond to them manually. Talk about you, your business and why you’re special.

Startups 73

Startups B2B Marketing Marketing Automation Services B2B 73

Act-On

DECEMBER 1, 2023

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. You can’t rethink your marketing strategy right now Path 2: Rebuild The other end of the spectrum from “Lift and Shift”: Rebuild what you have from scratch.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Hubspot

JUNE 12, 2019

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

Impressions 78

Impressions Product Video Marketing Work Management 78

Lead Liaison

OCTOBER 6, 2016

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. The right questions will ensure that you get the marketing automation tool that you need.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Outgrow

DECEMBER 26, 2019

Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics.

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Or are we engaging with well-nurtured leads who are ready for a demo? Watch/Book Demo.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362