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20 questions to ask digital asset management platform vendors during the demo

Martech

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

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Video & Marketing Automation: One Marketer’s Tale

Sharpspring

People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. Marketing automation is all about creating hyper-personalized conversations, and video content can be a big part of those conversations. Planning Our Video Marketing Campaign.

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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample). Why the change?

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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. It was a tactical role.

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many? Share your own experiences below!

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Whether you’re new to email marketing or a seasoned pro, this post will provide you with actionable tips to improve your B2B lead generation efforts with email marketing. Send each version to a random sample of your email list, and track the results to see which version performs better.

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The 4 Most Important Things to Consider In Making Your B2B Data Purchase Decision

SalesIntel

Request and evaluate sample data to assess its accuracy, completeness, and relevance. By analyzing a sample dataset, you can verify whether the data meets your standards and expectations. Schedule a SalesIntel demo tailored to your Ideal Customer Profile and get the pricing details.