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Is paid social advertising still worth it in 2023?

Metadata

Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy.

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17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Lock on-demand content and give subscribers an irresistible incentive to sign up. Lightbox adds a modern touch to your site as it lets you fade out the background and draw attention to what you want the visitor to see. You can use lightbox for displaying videos, signups, discounts and sale alerts, and contact forms. What is a Lightbox?

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4 Steps to Productive Brainstorming Sessions for your Marketing Videos

Vidyard

At Demo Duck, we’ve recently added a few key steps based around our brainstorming process that help us get more traffic from our videos while still being as creative as possible with the project. This is a good time to lock down the thesis statement and key talking points of your video. Step 3: Brainstorm With Purpose.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

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Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

As a company who values engagement on social media you may have an employee advocacy program running in your organization. Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! Employee Advocacy Campaigns For Maximizing Engagement. Amplify company news or blog posts.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

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Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business

Vidyard

See it in action with this short demo: Bringing the Power of Video to the Masses. This leads to the value of marketing’s work staying locked away; it’s potential, limited. No need to post videos to YouTube or send viewers to special sites. No need to send viewers to YouTube (and lose them!) Who Wins with Engage?