article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy.

article thumbnail

17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Lock on-demand content and give subscribers an irresistible incentive to sign up. Lightbox adds a modern touch to your site as it lets you fade out the background and draw attention to what you want the visitor to see. You can use lightbox for displaying videos, signups, discounts and sale alerts, and contact forms. What is a Lightbox?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps to Productive Brainstorming Sessions for your Marketing Videos

Vidyard

At Demo Duck, we’ve recently added a few key steps based around our brainstorming process that help us get more traffic from our videos while still being as creative as possible with the project. This is a good time to lock down the thesis statement and key talking points of your video. Step 3: Brainstorm With Purpose.

article thumbnail

9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier. Ready to see for yourself?

eCommerce 127
article thumbnail

How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

article thumbnail

Video Distribution: The Best Places to Use and Share Video

Vidyard

Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Landing Pages 1.3 Social Video Distribution 2.1

article thumbnail

Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

As a company who values engagement on social media you may have an employee advocacy program running in your organization. Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! Employee Advocacy Campaigns For Maximizing Engagement. Amplify company news or blog posts.