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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.? With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data.

Sample 232
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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

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Sendoso launches a freemium eGifting service

Martech

Sample eGift selection. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” “I had someone reach out to me on LinkedIn — and what he did was really smart.

Service 114
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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample). Why the change?

Studies 74
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17 LinkedIn Sales Navigator Secrets All the Best Prospectors Know

Hubspot

LinkedIn Sales Navigator is a fantastic resource. That means more time for high-value activities like calling people or giving demos. That means more time for high-value activities like calling people or giving demos. Fear not: LinkedIn will be expanding the universe of CRM integrations in the near future, so stay tuned.

Linkedin 100
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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?