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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. For Sales People : You have goals and quotas to meet.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

So your driving conversions but not every completion of that transaction stage of that funnel is a sale, all right? We want to make sure that if it’s not a sale or a purchase, we’re still capturing the data from that conversion. So future sessions are really important especially for those long sales cycles.