SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MARCH 16, 2022

But video creation requires work. And to know what videos work, you need the right metrics. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Stand-out YouTube video metrics. But beyond its popularity as a social platform, YouTube also has SEO and search applications.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Here’s a quick guide on finding and joining groups on LinkedIn. You can listen to them in the bathroom while brushing your teeth, listen while taking a quick walk around the neighborhood, listen while driving to work, or cooking dinner. Listen to Podcasts.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Salesforce Marketing Cloud

OCTOBER 10, 2023

See how it works What is a sales cycle? The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Vidyard

MAY 21, 2021

Do I want the viewer to go to my products page? The CTAs that drive the best outcomes: You want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings. Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. With content marketing. Quick Takeaways. This one’s a given.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Metadata

SEPTEMBER 28, 2021

Director of Product Growth. Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. But switching over to engagement objectives (watching the video in the ad, for example) can work to support retargeting down the line. Let me switch gears for a second.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Director of Product Growth. Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. But switching over to engagement objectives (watching the video in the ad, for example) can work to support retargeting down the line. Let me switch gears for a second.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Directive Agency

OCTOBER 2, 2019

This effectively allows your department to market to prospects who are the right fit for the products or services you offer through the use of lookalike audiences. On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Login Pages.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Directive Agency

APRIL 15, 2022

In other instances, each solution is guided by separate teams that rarely work together to collaborate. Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. The primary focus of any PPC campaign is to get the lead to visit the marketer’s website.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers. Take some time to learn how livestream works in advance of the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Like Facebook, if you plan on using a website audience here, make sure your LinkedIn Insights Tag is set up. On LinkedIn, you can create an audience based on website URLs or list uploads.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Metadata

SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. My next move? I hired an agency.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Pam Didner

MAY 7, 2021

That’s AI at work. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. That’s definitely AI working hard for you. If you aren’t, YouTube it.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

EveryoneSocial

MARCH 8, 2021

And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. ” I achieve this by developing strategies that work. My motto is “Work Smarter Not Harder.” Madalyn Sklar. “I

Examples 119

Examples Personalization Brand Identity Branding 119

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. They had been busy uploading on-demand webinars, executive interviews, and product demos to YouTube.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. YouTube is the most common hosting platform, accounting for a far greater percentage of videos than Wistia or Vimeo.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Vidyard

JUNE 15, 2020

Keep Deals Moving with Micro-Demos 2.6 It’s just as effective via: LinkedIn Direct Message Twitter DMs Direct mail using video cards If you use a virtual selling tool like the Vidyard Chrome extension , it’s easy to record and send a video right within the LinkedIn direct message composer. Move Deals Forward to Close 2.1

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. The highest-performing ads address a real problem and make it abundantly clear their product can solve it. Your ads need to put that problem—or problems—at the center and make it clear that your product is the solution.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. They had been busy uploading on-demand webinars, executive interviews, and product demos to YouTube.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Valasys

SEPTEMBER 21, 2020

You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc. Therefore, you may want to take up video-making, the next time you advertise for a product and or service, to get past your competitors.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This is just the basement of my house today, but this is how we get to work now. And if you are watching us live on LinkedIn today, we will be watching the comments. It works way better. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Vidyard

MAY 21, 2021

Do I want the viewer to go to my products page? You don’t want to go through all the effort of making a video, sending it through email or LinkedIn and then not close the deal because the viewer didn’t get a prompt to book a meeting with you. The m ain goal of YouTube is to get the viewer to your website.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Marketing Insider Group

SEPTEMBER 11, 2015

The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. 64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". entrepreneur #businesstiktok. ?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. With WordStream Advisor, you can activate the “20 Minute Work Week” tool which will take a short time to analyze PPC campaigns and send recommendations on how you can improve your campaigns. Here’s a demo that walks through the process: [link].

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . You must know your product inside out and present your prospect with a pitch that demonstrates clearly how your software can solve their business problem.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Outgrow

FEBRUARY 14, 2023

For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. It is useful for differentiating your products from others and giving your brand a unique identity.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

OCTOBER 27, 2019

Put Your Videos to Work. Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Social media: LinkedIn Facebook, Instagram, Twitter, and more. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76