EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Use this moment to get them to sign up for a custom demo of your product, just for them.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Webbiquity

AUGUST 18, 2020

Attendees can move in and out of rooms just like an in-person event. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Imagine this scenario without a sales cycle in place: A rep reaches out to an interesting prospect on LinkedIn and sends a link to a demo, technical product information, and a full pricing grid.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. What content can act as a flashlight, illuminating the path to your product or service? This complexity can reduce analysis accuracy and hinder personalization and lead intent qualification. What questions are swirling around in their heads?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Are your videos appearing on your website as well as on YouTube? Make It Social. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. Using the same platform that you use for your marketing, sales, or service tool is a great idea because everything is all in one place. Video can also be used for customer service. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Pam Didner

MAY 7, 2021

If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites. If you aren’t, YouTube it. Personalized engagements. Personalize engagements with your customers in real-time. AI is everywhere….

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Vidyard

APRIL 21, 2020

KITCHENER, Ontario – April 21, 2020 – Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Ceridian’s marketing and sales teams use video to create powerful, personal and impactful customer connections.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Vidyard

APRIL 21, 2020

KITCHENER, Ontario – April 21, 2020 – Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Ceridian’s marketing and sales teams use video to create powerful, personal and impactful customer connections.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. Are you going to dance the light fantastic amongst your connections of LinkedIn ?

Planning 186

Planning PR Cold Calling Webcast 186

Vidyard

JUNE 15, 2020

Keep Deals Moving with Micro-Demos 2.6 A subject line that contains the word “video” is 8x more likely to be opened and the ability to easily set a compelling thumbnail lets you highlight your personality and get creative about earning responses. Move Deals Forward to Close 2.1 Cut Your No-Show Rate in Half 2.2 Reduce Back-and-Forth 2.5

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Directive Agency

SEPTEMBER 12, 2023

Its ability to connect you directly with potential customers who are actively searching for your products or services is nothing short of amazing. Tell it to get people requesting a demo. It’ll try to get as many demos as possible at the lowest cost. Depending on the demand for your product, Google ads are an excellent option.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Vidyard

MAY 21, 2021

You don’t want to go through all the effort of making a video, sending it through email or LinkedIn and then not close the deal because the viewer didn’t get a prompt to book a meeting with you. Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Marketing Insider Group

SEPTEMBER 11, 2015

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Vidyard

OCTOBER 27, 2019

Your marketing, sales, support, and customer service teams (for instance) are all going to want different videos for different purposes. While it might be tempting, you’ll often find your videos do best when the story isn’t about you—after all, who likes the person at the party who only talks about themselves? (No Demo videos.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Your marketing, sales, support, and customer service teams (for instance) are all going to want different videos for different purposes. customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Outgrow

FEBRUARY 14, 2023

SaaS lead generation focuses on finding prospects who might be interested in your services and that can be qualified into making a purchase. For a SaaS company, there is no physical product demo. Their services are provided online, which eliminates the physical element. Another networking strategy is using LinkedIn.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Video helps marketers add personality while educating prospects in more engaging and memorable ways. We can now confirm that 19.9% We couldn’t customize anything.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". sierranicoleofficial. Hippo Video.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. Every demo, every discovery call was a why.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Hubspot

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. The proposal helps you sell your product or service rather than your business itself. As you offer up your strategy for solving the problem, lean into specificity and personalization. Specificity is key here.

Template 69

Template CMS Development Examples Marketing Proposals 69

accelerate agency

SEPTEMBER 10, 2021

YouTube videos. For example, a salesperson reaching out to a prospect on LinkedIn through a direct message with a cold sales pitch would be prospecting. And more stakeholders means more demos, meetings, and budget planning, which means a longer sales cycle. . Customer self-service. Newsletters. Online ads. Qualifying.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

SmartBug Media

FEBRUARY 11, 2021

YouTube (Marketing Hub Enterprise only). For both: What information would be nice to have when a person fills out a form on your website? Hubs Setup: Marketing, Sales, and Service. Service Hub: Your support tickets and ticket pipeline. HubSpot allows you to connect the following networks: Facebook. How do they work?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Be it Facebook, Instagram, YouTube or LinkedIn.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. Safety is of course one reason for this, but self-service and remote interactions have made it easier for buyers to get information, place orders, arrange service and significantly reduce travel expenses.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Vidyard

FEBRUARY 4, 2020

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. In fact, 67% of customer service and support teams use recorded webinars—that’s even more than marketing and sales teams. On-Demand Webinars.

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Navigate the Channel

JUNE 21, 2018

Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths. Videos give potential customers an unmatchable, interactive product or service experience even when they are miles away. Now it’s time for building product manufacturers and distributors to do the same.

Social Media 62

Social Media Social Marketing Video Marketing Product 62

Hinge Marketing

NOVEMBER 15, 2019

They can act as customer service chatbots , ecommerce chatbots , and more. Great for tutorials, demos, client testimonials, firm overviews and more, video increases engagement, boosts conversions, and increases revenue. For example, chatbots automate a number of daily tasks that eat up massive chunks of time in a work week.

Advertising Agencies 92

Advertising Agencies Effectiveness Paid Search Agency Mobile Advertising 92

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Create entertaining tutorials showcasing how to use your products or services. Just like written content, videos can be optimized for search on platforms like YouTube, ensuring they reach a wider audience. Storytelling.

Social Media 262

Social Media Marketing AI Trends Peer-to-peer 262