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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. Set Shared Goals.

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. G2 has over 7 million folks a month on its site actively researching tools in the market. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. So we turned to Metadata.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script | B2B

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 Most (69%) are U.S.-based

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Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

And hey if not, maybe you are researching how employee advocacy can benefit your company and teams. As a company who values engagement on social media you may have an employee advocacy program running in your organization. No problem, and glad you are here exploring too! Employee Advocacy Campaigns For Maximizing Engagement.

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Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. LinkedIn is designed for businesses and professionals. More than any other platform, LinkedIn is the bread and butter of B2B social media.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Create a compelling offer to lock-in your current customers for a longer term. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

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Sales Pipeline Radio, Episode 210: Q & A with Karen Leland @Karenleland

Heinz Marketing

So, we’ve been locked in, which just opened up, but for about 90 days. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Check it out, for sure. Thank you for joining us.