Anything Goes Marketing
OCTOBER 21, 2007
Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?
Anything Goes Marketing
MAY 12, 2007
How can we further optimize our practices to increase the amount of leads we generate? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. What does this mean?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
JULY 4, 2010
This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Until next time.
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.
Anything Goes Marketing
AUGUST 16, 2006
In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. Related posts: Website Conversions - What are they good for?
Anything Goes Marketing
OCTOBER 8, 2007
Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc.
Anything Goes Marketing
JANUARY 23, 2007
Do you have a demo or you did your company recently speak at a conference? Tags: lead generation user-generated content Web 2.0. One of the main advantages as we saw with my father's example above is that YouTube can assist your company as a means to increase your prevalence in search results for your company. Post it on YouTube!
Expert insights. Personalized for you.
100 
Let's personalize your content