LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
MARCH 16, 2009
So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Form builder.
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LeadSloth
MARCH 8, 2010
This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Lead Tracking and alerts are nothing new in Marketing Automation. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads. is all about. Chatter and Marketing Automation.
LeadSloth
FEBRUARY 15, 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Conference.
LeadSloth
JULY 29, 2009
I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training.
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