Martech

MARCH 3, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Work Management 82

Work Management Marketing Management Vendors Paid Search Agency 82

The Effective Marketer

NOVEMBER 30, 2016

My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos.

Product 100

Product Advertising Mediums B2B Sales B2B 100

Vidyard

MARCH 4, 2020

There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Demo Video Channels 5.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

DealSignal

JANUARY 20, 2023

Hot leads are customers that are most ready to make a purchase and have a high interest in your offering. Hot leads are potential customers that have shown a strong interest in a company’s products or services. Hot Leads target a potential buyer when he is most interested in your product and ready to make the purchase.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Martech

APRIL 26, 2022

Consider comparing the budget you develop to the cost of partnering with an ABM agency by requesting demos from one of more agencies. The post You’re interested in ABM but what will it cost? Agency results can be replicated in-house over time as you build the right team and a seamless operation. Ways to reduce in-house costs.

Account Based Marketing 88

Account Based Marketing ABM Paid Content Cost 88

SnapApp

SEPTEMBER 17, 2019

Contact and demo request forms are two of marketers’ best performing lead generation assets, but a large percentage of the submissions are junk leads—looking for support or general info, but not necessarily ready to buy. The post How to Use Demo Requests to Qualify Leads appeared first on SnapApp.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Lead Qualification Leads 48

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Madison Logic

OCTOBER 26, 2023

As more companies look to reinvent their business model by adopting new technologies and developing a larger online presence, they’re showing increased interest in fintech solutions to stay competitive. Request a demo to learn how Madison Logic can help you activate a more successful data-driven ABM strategy today.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Lead Liaison

OCTOBER 6, 2016

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Demos are full of useful information, but do you know what else they are? Request a Demo!

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. 3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If your website offers an overview of your product, your lead magnet could offer a full product demo video. The product demo is more informational. Actionable.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

The Point

OCTOBER 29, 2021

Trial & Demo Conversions. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Webbiquity

APRIL 18, 2023

On the other hand, a shareable, engaging, interesting, yet simple website will attract prospective B2B customers. You’ll keep people on your site if you create valuable content and an interesting website design. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Zoominfo

SEPTEMBER 1, 2021

InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. The email should acknowledge your prospect’s interest and offer them an opportunity to take the next step. Embed scheduling into your contact and demo forms.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Act-On

SEPTEMBER 24, 2023

Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” Screams bottom of the funnel, right?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Segmentation: Divide your email list into smaller segments based on demographics, interests, or behavior.

Lead Generation 82

Lead Generation Lead Ranking Tactics Lead Scoring 82

Lead Liaison

NOVEMBER 1, 2016

This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Request a Demo!

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Marketing Automation Automation 48

Zoominfo

DECEMBER 15, 2020

This valuable information indicates interest from users in a certain product or service. A solid passive recruiting strategy attracts talent that is actually interested in what your organization is all about. Crush Your Software Sales Demo and Convert More. Read more: Best Practices for Software Sales Demos.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Luckily for marketers, lead scoring exists. Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Zoominfo

JULY 23, 2020

You might be interested in a product, but you’re not ready to actually buy it. That being said, a warm lead will probably take action(s) that indicate they are interested. The creme de la creme of leads, hot leads are ones that are qualified, highly interested in your product, and ready for direct contact from a sales rep.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Maybe they’ve even agreed to watch a demo. Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. You can lean into prospect need or interest, speeding up the sales cycle by cutting out long negotiations, and close quickly. Here are five buying signals to look out for: 1.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. Some are interesting, some are boring, and some blow you away and leave you hanging on the edge of your seat. Start proactively modulating your tone and hitting a wider range of notes so that you’re interesting to listen to. Use dramatic pauses.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Zoominfo

MAY 1, 2023

These KPIs are great for assessing general interest and engagement with a particular campaign. CTR is a great indicator of campaign interest, but like clicks, can also be misleading without the right context. This way, the channel that drove this conversion from ad to demo to closed deal can get credit for the revenue.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. The B2B Marketer-Buyer Disconnect.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral. Trials: Free trials, freemium pricing models, and self-guided demos are useful. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. They help create brand awareness and generate interest among potential customers.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

AUGUST 20, 2020

The content was interesting enough to consume without sounding too salesy or out of touch. Traffic generates demos and trials. Content that is of a high quality, uses SEO best practices, and is interesting wins traffic. a content download, or a free demo sign up.). The Action: Creating a Voice and a Method.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Martech

FEBRUARY 20, 2024

In addition to boosting engagement, check a few other reasons why they matter: They bridge the gap between interest and action. It should pique interest and entice the reader to discover what happens next. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand.

Urgency Marketing 100

Urgency Marketing B2B Allocation CAN-SPAM 100

Sprout Social

APRIL 16, 2024

Plus, they can provide intel on where your brand fits within the interests, concerns and behaviors of your target audience. Conversations—whether about your brand or other points of interest—constantly evolve. Sign up for a demo today to learn more about how Sprout can help you drive smarter, faster business impact from social.

Keywords 98

Keywords Template Analysis Barriers 98

Act-On

FEBRUARY 16, 2024

Maybe this means sending the prospect an appropriate eBook based on their interests or sending a related webinar replay. Target inactive or dormant customers by sending personalized messages with exclusive content, limited-time offers, or other premiums based on past interests. The goal is to keep the conversation going.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Envy

SEPTEMBER 30, 2022

For example, after they give you their contact information in order to download content or sign up for a demo. Thank You pages are the perfect opportunity to guide your leads down the funnel by offering them the chance to read your blogs, download other content offers or even scheduling a demo. 5 real-world thank you page examples.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

illumin

APRIL 11, 2024

Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Oktopost

SEPTEMBER 28, 2023

All this data will appear within Oktopost’s People Database showing you who is interacting with your content and their topics of interest. As a salesperson, being able to see what your prospects are interested in, and engaging with in real time is a dream right? You can do this in several ways.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96