Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Use this moment to get them to sign up for a custom demo of your product, just for them. Bring out the vote! –

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Create a group on LinkedIn or Facebook.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Matchcraft

JANUARY 19, 2023

How ChatGPT and OpenAI Will Impact Social Media ChatGPT , a generative artificial intelligence product created by OpenAI , has the potential to greatly impact the way we interact on social media. LinkedIn has become that for a lot of businesses, as it’s a primary way for those in the emerging business world to get to know each other.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Use data from previous emails, inquiries, survey responses from cohorts, and other past interactions to help define your most profitable accounts. Handcrafted 1:1 interactions also work best in ABM campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. This method will lead you to more users who will interact with your content. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Imagine this scenario without a sales cycle in place: A rep reaches out to an interesting prospect on LinkedIn and sends a link to a demo, technical product information, and a full pricing grid.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

JANUARY 6, 2022

LinkedIn Sales Navigator 2.3 LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. So great that LinkedIn realized they could monetize through a trial model by limiting certain functions that require a subscription. Contents 1. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Brandwatch Marketing

JULY 4, 2022

The report shows you how many people have interacted with you and your top fans. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. Paid plans then start from €129/month.

Analytics 95

Analytics Tools Best Practices Tagging 95

Pam Didner

MAY 7, 2021

If you aren’t, YouTube it. Different customers have different journey maps because there are many channels through which they can interact with brands. With our existing lead scoring, what minimal score do prospects usually reach in order to get them to request a demo? AI is everywhere…. That’s AI at work. You won’t regret it!).

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Vidyard

APRIL 21, 2020

Traditional face-to-face interactions are becoming less common, and many in-personal events and gatherings have moved to virtual online formats that span a global scale,” says Ashish Agarwal, Head of Digital Marketing and Strategy at Zycus. They had been busy uploading on-demand webinars, executive interviews, and product demos to YouTube.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Vidyard

APRIL 21, 2020

Traditional face-to-face interactions are becoming less common, and many in-personal events and gatherings have moved to virtual online formats that span a global scale,” says Ashish Agarwal, Head of Digital Marketing and Strategy at Zycus. They had been busy uploading on-demand webinars, executive interviews, and product demos to YouTube.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Outgrow

FEBRUARY 14, 2023

For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Utilize Interactive Content Marketing Interactive content encourages maximum user participation by making content posting a two-way communication.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

NOVEMBER 6, 2018

Winner: No Lift Install System Runners-Up: River Pools, Synthio Honorable Mentions: Leighton Interactive, Mango Languages No Lift Install System provides a unique solution for countertop installation professionals that the written word just won’t do justice.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Valasys

DECEMBER 11, 2023

Marketers are allocating funds to create engaging blog posts, eBooks, videos, and interactive content that resonate with their audience and drive brand awareness and leads. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Vidyard

MAY 21, 2021

You don’t want to go through all the effort of making a video, sending it through email or LinkedIn and then not close the deal because the viewer didn’t get a prompt to book a meeting with you. Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. This episode in particular, on social platform algorithms, is exceptionally useful for figuring the algorithms of the four social media giants: Facebook, Twitter, Instagram, LinkedIn. The skill overlap was similar, but not identical.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Vidyard

OCTOBER 27, 2019

Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Social media: LinkedIn Facebook, Instagram, Twitter, and more. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel. The most popular ones for video marketing are demos, how-tos, explainers, and webinars, according to our annual video benchmark data. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. And don’t forget YouTube, the world’s second largest search engine.

B to B 80

B to B Social Media Media Thought Leadership 80

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Vidyard

FEBRUARY 4, 2020

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Webinars can be a very interactive video format. Make sure to market your webinar to the right audience, and interact with that audience in advance.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Brandwatch Marketing

FEBRUARY 15, 2019

The report shows you how many people have interacted with you and your top fans. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. Paid plans then start from €129/month.

Analytics 85

Analytics Tools Best Practices Tagging 85

EveryoneSocial

SEPTEMBER 21, 2020

For example, say your marketing team posted something awesome to the company LinkedIn page. An easy way to do so is grab the specific LinkedIn company URL, write some commentary as to why you’re looking for engagement, and ask for employees to take a minute to interact. Schedule your demo !

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Ledger Bennett

DECEMBER 30, 2020

Consumer journeys have changed, and B2B seller interactions have largely moved to remote or digital. According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. Every demo, every discovery call was a why.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Vidyard

NOVEMBER 6, 2018

Winner: No Lift Install System Runners-Up: River Pools, Synthio Honorable Mentions: Leighton Interactive, Mango Languages No Lift Install System provides a unique solution for countertop installation professionals that the written word just won’t do justice. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Once you start building out your topics and content hubs on Scoop.it, there are several ways you can spark meaningful interactions and engagement around your curated pieces of content. LinkedIn profiles and company pages.

Distribution 52

Distribution Curation Content Newsletter 52

Vidyard

FEBRUARY 4, 2020

Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Webinars can be a very interactive video format. The brain processes visual information 60,000x faster than text.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

SmartBug Media

FEBRUARY 11, 2021

YouTube (Marketing Hub Enterprise only). You can import data about the people you work with, and basically anyone who interacts with your company, all of whom will be your contacts. These insights show you how to best interact with your prospects. Demo or trial links. Technical Configuration. Content offers, like e-books.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Outgrow

FEBRUARY 25, 2021

It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. A demo video to understand the product. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Vidyard

NOVEMBER 6, 2018

Honorable Mentions: Leighton Interactive, Mango Languages. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Ledger Bennett

MARCH 12, 2020

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. – YouTube. – LinkedIn. Create videos to run through online demos, product information or industry insight and upload to the hub.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Hinge Marketing

NOVEMBER 15, 2019

Great for tutorials, demos, client testimonials, firm overviews and more, video increases engagement, boosts conversions, and increases revenue. They’re all over social media—on Instagram, showing you their favorite products; on YouTube, delivering makeup tutorials; on Pinterest, showing off their home decorating prowess. Influencers.

Advertising Agencies 92

Advertising Agencies Effectiveness Paid Search Agency Mobile Advertising 92