Remove interactive
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A Guide to Attribution Reports with Marketo

SmartBug Media

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. They could have come from a trade show list, demo form fill-out, or through clicking on one of your paid ads. Attribution Reporting in Marketo. Setting Yourself Up for Success.

Marketo 81
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Marketo Marketing Nation Summit – Learning Starts Now

ANNUITAS

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

Marketo 100
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. as opposed to products. B2B Buyers Are Getting Younger.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Image credit: Karolina Grabowska from Pexels.

Webcast 363
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Should SDRs or Marketing Own Lead Nurturing?

Engagio

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Blog: Conversica Named Marketo Tech Partner of the Year

Conversica

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40
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Multi-Step Interactive FormsAdvanced Use Cases(ABM/Personalization)

FunnelEnvy

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. So what we’ll cover here quickly is a quick recap of what interactive forms are. Also, you can actually potentially use that information to route them to a different funnel or experience.