Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. ” Based on what I’ve seen work for major brands on YouTube, here’s an example of a highly functional video content mix I’d suggest as a rule-of-thumb. What’s the Ideal Content Mix? So what should you create?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. In terms of a system to help reduce the friction, improve win rates, drive better buyer engagement, because ultimately we’re selling. It’s got to be purpose built.

CMS Development 87

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 87

NuSpark Consulting

JULY 17, 2010

It does take work and effort to manage Marketing Automation systems, and if your company is not willing to assign the role internally, NuSpark Marketing will manage the platform and act as a conduit between your department and sales. Most systems integrate well with SalesForce.com, but also others. Getting Ready. Related posts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Content Standard

SEPTEMBER 29, 2014

Eventually, it will come time for you to measure content performance and show return on investment (ROI) for your work. The most compelling and thorough systems include a robust content strategy and software-as-a-service (SaaS) tools to help collect and compare data points to increase customer acquisition.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Anything Goes Marketing

OCTOBER 8, 2007

I'm still working on the 2 runs per week but I'm getting there. Query strings can help out there as well! Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation).

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. And you can show demos. What can I do? How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. And you can show demos. What can I do? How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Martech

APRIL 2, 2024

How does a customer data platform work? How does a customer data platform work? This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Here are a few examples of how customer data platforms can help marketers reach customers in new ways.

Budget Programs 101

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 101

Hubspot

SEPTEMBER 1, 2011

I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. “Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines.

Auto Responder 28

Auto Responder Email Marketing Practices Generation 28

DiscoverOrg

FEBRUARY 1, 2017

We’ve helped solve <THIS ISSUE> by <VALUE PROP> for companies like <X, Y, and Z> Can we put 15 minutes on the calendar <DAY & TIME> on or<DAY & TIME>? Ultimately using this framework should help you come up with ideas for short, compelling messages. What has worked for you?

Response Rate 120

Response Rate Video Marketing Salesforce.com Marketing Prospects 120

Hubspot

FEBRUARY 24, 2012

Your marketing campaigns should help your business achieve specific goals and metrics. As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. Set Your Trade Show Marketing Goals. Trade shows are no different. Be creative.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. Well, the show was awesome.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. Well, the show was awesome.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. Well, the show was awesome.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Mixed in with the email catch-up, and backlog of work, is the need to integrate what was learned during last week’s information packed conference. It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. The benefits of the partnership?

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Lead Liaison

MARCH 7, 2018

So the topics that we are presenting are the actual solution that each company uses to drive our own business and revenues to use in real life and it works. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. It can help your company strengthen relationships through better communication.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Nudge.ai

DECEMBER 8, 2017

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. SoPro: Helps businesses to identify and engage with qualified B2B prospects. Intercom: Help sales, marketing, and support teams better communicate with customers. Yesware: Prescriptive tools to help sales teams improve efficiency.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

Terminus

SEPTEMBER 26, 2017

How the Terminus Integration with Salesforce Works. We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Paid Search Agency Enterprise Management 40

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. We've often advised companies to stop talking about their products and focus on offering helpful content instead. Use your product to help explain concepts in blog content. Everyone wants to market their product like Apple.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Lead Liaison

MARCH 14, 2018

Learn the definition of sales enablement, why companies use it, and how it can help your business. So ideally you want to be in bucket number three, and in that way, sales and marketing can kind of work in harmony. We’re also working on something to help automate the scheduling of meetings. You got to have a CRM.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Lead Liaison

MARCH 7, 2018

It’s part of the Google algorithm on the paid search side to help you get the best cost-per-click essentially. That’s when somebody did what you wanted them to do that helps you grow your top line revenue or your sales. And hopefully, eventually, we’ll actually get a sale or a demo or something equivalent out of that.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. I also got to work for Elissa for the last year, I think, of your tenure there. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52