Salesforce Marketing Cloud

FEBRUARY 17, 2023

The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help businesses remain competitive, no matter what comes next. We’ll also unveil product releases around customer service, order delay predictions, and more with new joint offerings at Mobile World Congress.

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. Contents 1.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Sana Commerce

APRIL 17, 2023

With it, you have more visibility on all your commercial data, like shopping cart metrics, percentage of return orders, highest revenue-generating products and pages, and more. Evaluate store performance based on category, like product type or location. Ready to get a demo for your business?

Resources 52

Resources Order Video Marketing Optimization 52

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Use the following list to help you.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Vendors Marketing Automation 112

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Zoominfo

DECEMBER 6, 2021

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Follow up with a call to schedule a product demo. Initiate an automated email campaign. It’s a good target for outbound plays.”

Product 100

Product Zoominfo Demand Generation Email Campaigns 100

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. In fact, 72% of people would rather use video to learn about a product or service. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

Martech

APRIL 10, 2024

I’ve sat through countless demos, each promising the moon and the stars, only to feel underwhelmed when it’s over. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. We need a revolution, an injection of genuine creativity.

Work Management 100

Work Management Marketing Management Product Differentiation 100

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Email Marketing 95

Martech

JANUARY 21, 2022

This last category is critical, and will help you avoid making a costly mistake. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons.

Account Based Marketing 108

Account Based Marketing Marketing Automation Services Marketing Management Vendors 108

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Martech

JUNE 17, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. How does the company handle requests for product modifications? Click here to download!

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 115

Work Management Marketing Management Software Product 115

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. What’s the long-term product roadmap and launch dates?

Marketing Management 93

Marketing Management Vendors Analytics Ideal Customer Profiles 93

Martech

FEBRUARY 28, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short timeframe of each other to help make relevant comparisons. How does the company handle requests for product modifications?

Digital Experience Platform 92

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 92

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Martech

JANUARY 6, 2022

This last category is critical, and will help you avoid making a costly mistake. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Click here to download!

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

MARCH 9, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Strategy and product roadmap. Call data privacy.

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

Martech

MARCH 3, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Strategy and product roadmap. How scalable is the platform?

Work Management 82

Work Management Marketing Management Vendors Paid Search Agency 82

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Goals guide all decisions made to help reach them. Each plays a critical role in the product launch marketing strategy. All organizations have them.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Social listening can help you unearth relevant influencers to partner with.

Social Media 122

Social Media Examples Work Management Media 122

SendX

JULY 30, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Why Should You Invest Into SEO?

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

Martech

MARCH 7, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Strategy and product roadmap. Click here to download! Why we care.

Digital Asset Management 82

Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Over several months, Procurify’s team: Developed an innovative outbound marketing strategy that would help them connect directly with prospects in an engaging way. You spend that money hiring and building out the software.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

SendX

JULY 29, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Online reputation management. Tell a Story.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Heinz Marketing

MARCH 14, 2020

Bridging the Gap Between Product Centricity and Customer Centricity. If you have a great product, you shouldn’t rely on that to make up for poor customer experience. How to Make Demo Videos That Drive Pipeline and Revenue. Learn some of the secrets to recording captivating demo videos to speed up buying cycles and save you time.

Work Management 83

Work Management B2B Marketing Video Marketing B2B 83

Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. How it helps the marketer. Processing.Please wait.

Hubspot 88

Hubspot Product Training B2B Sales 88

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

SEPTEMBER 21, 2017

A product marketer can attest to this phenomenon when they find out their carefully constructed product announcement has gone through the blender that is the sales team and comes out unrecognizable on the other side. Take back control of the conversation and release soundbites on your product vision.

Video Marketing 87

Video Marketing Product Cross-Selling Marketo 87

Launch Marketing

NOVEMBER 4, 2020

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Consider your product launch across three phases – pre-launch, during launch, and after launch – to help you more easily identify what to track and why.

Product 118

Product Landing Pages Pricing Price 118

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Sharpspring

JANUARY 6, 2021

If you’re finding yourself at a loss, or just need some tips for how to sell SaaS products, you’re in luck. Trials typically last 7 to 14 days, and users can purchase the product at the end of the trial. 5 – Offer Demos. If the software is advanced, include a free demo. Selling SaaS Products. Follow up again.

Product 98

Product Tips Sample User-Generated Content 98