The Effective Marketer

MAY 21, 2012

For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Focus: Product features and functions. What: New product release walkthrough.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

SEPTEMBER 11, 2013

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. This helps solidify our understanding of the buyer’s needs at each stage. Sales Enablement Content. Content Framework.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. This helps solidify our understanding of the buyer’s needs at each stage. Sales Enablement Content. Content Framework.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MAY 26, 2011

As marketers is our job to create meaningful content that will help influence sales. Whether you will deliver them yourself or you are creating them for a sales pitch, a demo, conference, or any other event the important thing is to make sure your presentation won’t suck! That’s where you can shine. Let me explain.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. I hope these simple tips will help you with your webinar initiative!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100