Lead Nurturing – How to Develop a Solid Process for B2B Lead Management
Webbiquity
SEPTEMBER 7, 2010
Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.
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