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Video Marketing Best Practices

SmartBug Media

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. Make It Social.

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[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

B2B Marketing Directions

The primary areas of marketing spending - The top three areas selected by survey respondents were content creation (44%), webinars (37%) and SEO/SEM (32%). The first portion of the report focuses on several specific topics relating to search and Twitter topics and hashtags. and where they aren't.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). How do you drive more traffic?

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Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. Update your cover image on Twitter/Facebook showing a happy customer. Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action. 2) Put case studies on your home page.

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Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Its principles can be applied to almost any web page, but it is particularly effective in making educational expert content rank well in Google and other search engines. And that just scratches the surface.