Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. Analyzing customer purchase history. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Research reports and short articles come in second. First-party data collection.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s what needs to happen before you can ask questions during qualification and discovery (more on these below) and after you’ve done the customer research that guides your prospecting. The sales cycle has seven stages, from customer research to close. To guide your research, define your ideal customer (also known as a buyer persona ).

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Golden Spiral

MARCH 24, 2022

Watched a video on YouTube ? Researched content for a blog article? However, if visitors are searching for your company’s name on Google, they’re likely familiar with your company’s brand and product, or may already be customers. Data shows that you probably never have. provides them with an easy way to take the next step.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. Recent research from Fractl finds that Gen Z searches more long-tail keywords than any other generation. As mentioned above, Generation Z is heavily connected to social media.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Content Marketing Institute

OCTOBER 7, 2017

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. Ahrefs is a powerful SEO tool set that has many amazing tools for content marketers who’re looking to grow their traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Directive Agency

OCTOBER 2, 2019

Lookalike audiences can be a viable option to find new individuals that closely match users who have previously purchased, signed-up, or converted on your offerings. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike. If you have key pages (demo videos, blog pages, guides, etc.),

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. YouTube marketing strategy template A lot goes into video marketing on YouTube. If your answer is anything other than “yes”, you need this social media strategy deck.

RFP 52

RFP Video Marketing Spending Lead Scoring 52

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Demo Video. There’s a how to video for everything! What’s causing this trend? How To Video.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Google Ads. Google technically does not use “lookalike” audiences, but tries to accomplish the same idea using “similar audiences”. How to Set Up a Lookalike Audience.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

LeadsRX

MARCH 9, 2022

See the paths-to-purchase and the ways consumers develop trusting relationships with your brand. LeadsRx Journey™ With built-in identity resolution, LeadsRx captures each touchpoint along the path-to-purchase. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech Advisor

DECEMBER 17, 2019

Needless to say, while the branding effort got them consumer attention, Apple at large succeeded with Mac, and subsequently with iPhone, because their then CEO, Steve Jobs, famously put special emphasis on good customer experience across the company - purchase experience, product design, user experience and quality of service.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. What’s the Difference Between How-To, Explainer, and Demo Videos? Contents 1.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Strategic-IC

JULY 1, 2019

But does your ideal customer watch videos on YouTube or on Instagram? For example, if your content is a product demo for someone close to making a purchasing decision, it makes sense to host the content on your own site and direct warm leads to it through CTAs on social or on industry blogs. Maybe you’ve made a video.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Do Market Research. And that number doesn't even encapsulate Android apps in Google and Windows app stores either. Record a Demo.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. Google bids on the best performing keywords first and lower performing keywords last.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Conductor

SEPTEMBER 9, 2021

They’re dreaming up new ways to hit the beach, searching for the best summer recipes, and exploring the next must-have online purchases. Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing.

Features 59

Features SERP Correlation Content 59

KEO Marketing

JUNE 10, 2016

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Sharpspring

FEBRUARY 13, 2020

Here are a few ways to perform keyword research for mobile: Use a keyword research tool, then look under “related terms” for shorter versions of desktop SEO keywords phrases. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sharpspring

APRIL 7, 2017

Once you determine your goals, you can begin creating specific types of videos, such as promotional demos or educational explainers to help onboard new clients. 64% of people say they’re more likely to make a purchase after seeing a video about the product. To do this, you need to spend time doing research on your buyer personas.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Sharpspring

FEBRUARY 13, 2020

Here are a few ways to perform keyword research for mobile: Use a keyword research tool, then look under “related terms” for shorter versions of desktop SEO keywords phrases. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Moz

JANUARY 22, 2019

The first thing you do is note that you have a problem or a need, and then you research a solution online. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. The first step is to set up a funnel visualization in Google Analytics. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

ActiveDEMAND

APRIL 5, 2016

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet?

Marketing Automation Services 40

Marketing Automation Services Automation Personalization Sales Cycle 40

Directive Agency

JULY 23, 2020

Purchasing decisions are based on logic and efficiency, instead of impulse or emotion. There are a variety of advertising channels that are effective during this stage, such as: YouTube ads. Google Display ads. Most commonly, a web visitor will do this by filling out a lead form or requesting a demo. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Vidyard

JULY 17, 2015

If a person watches your top-, and mid-funnel content, and then follows up those viewings with a bunch of your bottom-funnel content, you’ll know that they’re likely considering making a purchase. After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Martech Advisor

DECEMBER 19, 2019

Writing content that is easier for #Google to understand can help you write better content for humans. The purpose was to promote awareness for the amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease and raise donations for its research. Slack Created a YouTube Playlist Featuring its Top Customers.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Directive Agency

SEPTEMBER 3, 2019

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live. Do your research. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. YouTube is a great tool and platform for businesses to reach personas who love video content such as vlogs, reviews, how-tos, and product overviews.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Vidyard

MARCH 23, 2021

Research Your Target Audience for Video 4. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Contents 1. Define Your Video Marketing Goals 2.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

QuanticMind

MAY 11, 2018

PPC traditional knowledge tells us there are three main categories of search intent keywords: Transactional — searchers want to make a purchase. There are several other types of audiences you can target on the Display Network, YouTube and Gmail: Affinity audiences — Audience targeting to expand the reach of TV ad campaigns.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Engaging product demos.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Content Standard

OCTOBER 24, 2014

The Wall Street Journal reports that half of all peak Internet traffic is now dedicated to Netflix and YouTube. Decision makers must move fast, and as a result, sales consultations are being left out of early research. More than half of the B2B buyer’s research and evaluation happens exclusively on the Web.

Paid Search Agency 40

Paid Search Agency Buy Ads Top of Funnel 40

Heinz Marketing

MARCH 7, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I’m your host, Matt Heinz.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Optinmonster

FEBRUARY 27, 2024

Semrush Semrush is one of the best keyword research tools that can help you boost your website’s search engine optimization (SEO). Use the Organic Research tool to check the keywords your competitors rank for. That’s because Reddit threads have a high likelihood to rank in Google search results. Pricing Free.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85