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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. When possible, the best approach is to give buyers control of how they experience the demo. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo.

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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Adobe Experience Cloud Blog

Today, we announced a solution with Google that changes the game. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Show Me the ROI!

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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. It also integrates with Microsoft Teams, Salesforce, Marketo, HubSpot, and other platforms. Communique.

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Enhancement Round-Up Q4 2020

Lead Liaison

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! Schedule a demo here! ™ from the Apple App Store or Google Play Store. Request a Free Demo.

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

For example, Google Analytics users won’t be able to rely on Google Click Identifiers (GCLID) in ad hyperlinks for Apple users in many scenarios. Schedule a free demo to get started The post Apple is Making Tracking Harder: What Parse.ly What parameters are affected? Campaigns dashboard. Not a Parse.ly customer yet?

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Video Calls to Action: What They Are and How to Use Them

Vidyard

Book a Demo.” Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more. Some varieties of CTA require complicated setup through Google Ads. “Sign Up for an Account.” Download the eBook.” What Video Call to Action Should I Use?

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How marketing automation empowers your team, and whole org

Sprout Social

Advertising automation You no doubt have some kind of digital ad in the mix—from social media ads, to Google shopping ads. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. And reach out to us about a personalized social listening demo.