Industrial Marketing Today

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Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

Google it and you’ll find plenty of research studies to back that up. Subsequent content such as online demos, samples, product configurators and webinars should ask for more information (progressive profiling). I am not making this up just to scare you. For example, product catalogs, datasheets and application notes can be ungated.

Web 2.0 60
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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Google “lead nurturing” and you’ll get back 81,900 results. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%. What is lead nurturing?

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). How do you drive more traffic?

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. I have even read statistics where Facebook is now drawing more visitors than Google. And yes, it does cost money.

Rules 60
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Making Your Industrial Website Be All It Can Be

Industrial Marketing Today

I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. After all, why would you create a site that no one can find?