The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

APRIL 16, 2019

When beginning a new B2B paid search campaign, it’s impossible to tell which keywords will ultimately convert the best over time and generate the lowest cost per conversion. Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

ClickDimensions

SEPTEMBER 28, 2021

Below, we’ve compiled our top three tips on how to best optimize your website for lead generation in today’s digital-first landscape. Before you dig into new digital lead generation strategies, it is important to take stock of what is already in place on your website and how it’s performing. Conduct an audit. Happy Marketing!

Lead Generation 93

Lead Generation Optimization Marketing Websites Top of Funnel 93

Act-On

FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. Lead scoring can trigger emails about scheduling a call or booking a demo for your “hot leads.” Lead scoring allows you to master the follow-up.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

The Point

FEBRUARY 28, 2023

The sales team may want demo requests but the best option may be a content asset (say, an ebook) that appeals to someone with the problem that your solution can solve. If you do invest in lead generation, set clear expectations for sales follow-up. What actions do you want your prospects to take? Be realistic. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. You can start creating new marketing videos and demos with segments that are easy to excerpt. Little or no T&E expense. Better audience analytics.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc.

Traffic 73

Traffic SEO Generation Conversion Rate 73

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” If you want to see this for yourself, then go to the Google Analytics demo account. So, what is highly valued by the C-suite?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Sharpspring

JULY 13, 2021

Today’s web is packed with interaction, user generated content, dynamic search results and more. Include Dynamic Content to build a lead generating website. Your website should be generating and nurturing leads every day. The post How to Build a Lead Generating Website appeared first on SharpSpring.

Lead Generation 84

Lead Generation Sales Qualified Leads Marketing Websites Generation 84

Launch Marketing

FEBRUARY 24, 2021

The line between lead generation and lead nurturing is often blurred. A lead is a potential new buyer who has shown interest in your company’s product, services or content—by downloading content from your website, requesting a demo or inquiring about your offerings. Lead Generation. What Is Lead Generation? In short, no.

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 62

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. So, how do you get them interested in your lead generation campaigns? . In this article, I’ll share five proven ways to generate leads using Facebook (both paid and organic). a demo request.

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NuSpark Consulting

JUNE 23, 2017

This makes lead generation easier, since users can connect with advertisers without the challenge of filling out the entry fields on their smartphones. Using Lead Ads for B2B Lead Generation. The post Facebook for Lead Generation: An Overview of Lead Ads appeared first on NuSpark Marketing.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

The Point

JUNE 18, 2019

The goal of any email is to generate engagement. You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

AUGUST 27, 2019

At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation? B2B Demand Generation Strategy.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

The Point

JULY 27, 2018

In the demand generation business, we often talk about “low bar” and “high bar” offers. So, for example, on a spectrum from low to high: * a white paper is a low bar offer (very little asked of the prospect). * a Webinar is a low bar offer (though not as low as a white paper because of the additional time commitment). *

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. Demand creation Includes webinars, white papers, and product trials 3. The good news?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Set appropriate thresholds for sales follow-up.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Sharpspring

JULY 13, 2021

Today’s web is packed with interaction, user generated content, dynamic search results and more. Include Dynamic Content to build a lead generating website. Your website should be generating and nurturing leads every day. The post How to Build a Lead Generating Website appeared first on SharpSpring.

Lead Generation 63

Lead Generation Sales Qualified Leads Marketing Websites Generation 63

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. When the time is right, they request a demo to learn how we can help. It doesn’t, but that’s not a bad thing.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Only B2B

MARCH 27, 2024

Qualification involves calls, needs assessments, or demos to assess budget, authority, timeline, and pain points. Generating High-Quality Leads: Sirius Decisions research indicates that only 25% of leads are actually qualified. Offer gated content like white papers or webinars to capture leads who are actively researching solutions.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Schubert B2B

AUGUST 20, 2018

Here are a few tips to help you optimize your blog for lead generation. They let your website visitors know the next best action to take, whether that’s scheduling a product demo, signing up for a webinar or downloading an eBook. Are you offering a video, white paper, eBook? Roll out the welcome wagon. Final Thoughts.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Marketing Qualified Leads 87

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” To incorporate personalization into ABM, take personalization further by: Mentioning terminologies they’re familiar with.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Questions for stakeholders as you set up demos Set up COP demos within a relatively short time frame of each other to help make relevant comparisons.

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. The post 5 Ways Capitalize on Demand Generation Efforts appeared first on DemandScience.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Binary Demand

MARCH 26, 2024

This knowledge can be used to prioritize leads engaging with such content and offer relevant formats based on their buying stage, ultimately leading to better B2B lead generation and conversion. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. This content should provide more detail about your solution and meet deeper informational needs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130