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How to Optimize My Landing Pages


My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale?

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. If the landing page experience is designated “below average,” there’s room for improvement.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.

6 Signs Your Landing Page Needs to Be Redesigned


So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks. 20) Webinars.

How to Create the Perfect Lead Generation Form [Infographic]


While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Website Design b2b lead generation landing page design lead generationTest everything!

Why Landing Pages Are an Indispensable Part of Marketing


Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?

5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Landing pages help drive further engagement. Why is that necessary when we already know who these people are? Here’s why: 1.

How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

Lead Liaison

This is the eight installment in the series  How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding. This can be drip fed via email before the webinar. Follow Up.

Six Ways to Optimize Your Landing Pages For Improved Lead Generation

Modern B2B Marketing

When examining your website’s effectiveness, take into consideration the all-important landing page.   A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for increasing conversion rates and improving lead generation: 1.

3 Models for Gating Lead Generation Content on Your Website

The Point

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. should be gated or not, and you’re likely to hear a wide range of opinions.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

As these known visitors interact with your email campaigns, landing pages, forms, landing pages, social media posts, media files, and your website, you can score their actions according to which of these, historically, signify a likely sale. Good examples of this type of content include pricing, demos, rates, comparative studies, and inventory. Known Visitors.

How to Run a Webinar: Have a Marketing Automation System in Place

Lead Liaison

This is the fifth installment in the series  How to Run a Webinar. marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Track landing page conversion rates and email statistics. Measure ROI of the webinar, including cost per lead. Click here for a demo!

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7 Ways to Optimize Your Conversion Forms to Get Better Leads


And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? Without forms, lead generation doesn''t happen.

9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. These are all common problems marketers have with lead generation. How to Fix It.

How to Run a Webinar: Promote the Webinar

Lead Liaison

This is the sixth installment in the series  How to Run a Webinar. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar. Here’s an example of a company doing a press release on their webinar.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. channel to generate awareness for an upcoming show, particular to your customer base and current prospects. 4.

3 Creative Ways to Boost Lead Generation with Video

Modern B2B Marketing

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Campaign Landing Pages. Landing pages are meant for conversion.

12 of the Best Facebook Post Ideas for Facebook Lead Generation


But what about using Facebook for lead generation? And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. Below is an example from Canva's Facebook Page.

The Truth About Lead Generation: Busting 5 Common Conversion Myths


That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. Below, I''ve highlighted five myths that pertain to the conversion phase of inbound marketing. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. Clearly, landing pages and lead generation go hand in hand.

How to Run a Webinar: Define Your Invitation and Registration Process

Lead Liaison

This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. Define Your Webinar Invite Process. Define Your Webinar Registration Process. If using the marketing automation system, create a web form and landing page in the platform. Click here for a demo!

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. Repurpose Your Webinar for High ROI.

18 Ways to Promote Your White Paper for Lead Generation


quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Put a link to your new white paper on your home page. Webinars and Slideshare. Company Blog.

Paper 101

How to Run a Webinar: Are you Ready for a Webinar?

Lead Liaison

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Inviting 50 people to a webinar is a lot different than inviting 50,000.

How to Unlock the Lead Generation Power of Your B2B Website

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Often, that content is a white paper, eBook, webinar or a newsletter. Landing Pages. Thank You Pages. Forms. But don’t stop at thank you. Workflows.

Want to Generate More Leads? Try These 6 Tips


As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Related Content:  6 Fundamentals of B2B Demand Generation Marketing. 3.

9 Search Marketing Tips for Effective B2B Lead Generation


Search Marketing Tips for Effective B2B Lead Generation. Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. REALIZE THAT PHONE CALLS CAN STILL TRUMP FAQ PAGES. Silence.

6 Types of Facebook Posts That'll Help You Generate Leads


This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Whether you fall in the 48% who need to get started generating leads with Facebook or the 52% who could generate even more leads, we all could probably use a little boost in our lead generation efforts. And to make sure we''re all on the same page, let''s dive in from the beginning.

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Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes


In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But in most cases, you should make website visitors fill out a form on a landing page to get your awesome content. interesting.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before getting started, you need to make a list of conversion activity (email submission) on your website, with an accompanying “thank you page” that verifies the form submissions. 

Is Your Website Working for Lead Generation and Inbound Marketing?


Landing pages and microsites are designed to generate leads.  Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen? How many pages per visit is your site receiving?  If your story is told best with 4-5 pages, and your pages per visit is 2-3, then there’s a problem.   How’s your website doing? .

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


Need ideas on how to generate high quality demand and turn prospects into customers? In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue. Many B2B companies opt to retarget visitors with either brand messages or a demo request. Demo ad campaign.

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A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Introduction.

B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid


social media, webinars, digital advertising, blogs, white papers), the buyer’s journey is no longer linear. Apply this message consistently to content disseminated across all media channels, such as blogs, whitepapers, social media, and webinars. Lead GenerationWe all love the sales funnel…at least in concept. And buyers flow out the bottom. Or do they? Sadly, that’s not true.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Retargeting pixels are placed on key pages of a website. When prospects visit these pages, they are sent cookies.  Tracking Retargeting.