quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Put a link to your new white paper on your home page. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. This is an ideal method to generate back links and create buzz about your paper.  Webinars and Slideshare. Now what? MORE >>

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. Why is lead nurturing important? MORE >>

How can we further optimize our practices to increase the amount of leads we generate? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Don't just put the title of the webinar on your landing page with a "Download now!" Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. What does this mean? What does this mean? MORE >>

Reinforcing the tie between your blog posts, calls-to-action(CTA) and landing pages is one example of such harmonious marketing. As most of you know, CTAs are images with short text overlay that prompt visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. One click on these " buttons " and the reader jumps to a landing page that will collect her contact information in exchange for a valuable marketing offer. Make CTAs Consistent with Their Landing Pages. Turn It into a Habit. MORE >>

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Retargeting pixels are placed on key pages of a website. When prospects visit these pages, they are sent cookies.  Get it? MORE >>