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How to Optimize My Landing Pages

Synecore

My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale?

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. If the landing page experience is designated “below average,” there’s room for improvement.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.

6 Signs Your Landing Page Needs to Be Redesigned

Hubspot

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.

23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks. 20) Webinars.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?

5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Landing pages help drive further engagement. Why is that necessary when we already know who these people are? Here’s why: 1.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

As these known visitors interact with your email campaigns, landing pages, forms, landing pages, social media posts, media files, and your website, you can score their actions according to which of these, historically, signify a likely sale. Good examples of this type of content include pricing, demos, rates, comparative studies, and inventory. Known Visitors.

Six Ways to Optimize Your Landing Pages For Improved Lead Generation

Modern B2B Marketing

When examining your website’s effectiveness, take into consideration the all-important landing page.   A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for increasing conversion rates and improving lead generation: 1.

3 Models for Gating Lead Generation Content on Your Website

The Point

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. should be gated or not, and you’re likely to hear a wide range of opinions.

7 Ways to Optimize Your Conversion Forms to Get Better Leads

Hubspot

And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? Without forms, lead generation doesn''t happen.

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. Repurpose Your Webinar for High ROI.

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3 Creative Ways to Boost Lead Generation with Video

Modern B2B Marketing

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Campaign Landing Pages. Landing pages are meant for conversion.

The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. Below, I''ve highlighted five myths that pertain to the conversion phase of inbound marketing. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. Clearly, landing pages and lead generation go hand in hand.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Put a link to your new white paper on your home page. Webinars and Slideshare. Company Blog.

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Related Content:  6 Fundamentals of B2B Demand Generation Marketing. 3.

How to Unlock the Lead Generation Power of Your B2B Website

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Often, that content is a white paper, eBook, webinar or a newsletter. Landing Pages. Thank You Pages. Forms. But don’t stop at thank you. Workflows.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Search Marketing Tips for Effective B2B Lead Generation. Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. REALIZE THAT PHONE CALLS CAN STILL TRUMP FAQ PAGES. Silence.

Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes

Hubspot

In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But in most cases, you should make website visitors fill out a form on a landing page to get your awesome content. interesting.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Landing pages and microsites are designed to generate leads.  Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen? How many pages per visit is your site receiving?  If your story is told best with 4-5 pages, and your pages per visit is 2-3, then there’s a problem.   How’s your website doing? .

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before getting started, you need to make a list of conversion activity (email submission) on your website, with an accompanying “thank you page” that verifies the form submissions. 

6 Types of Facebook Posts That'll Help You Generate Leads

Hubspot

This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Whether you fall in the 48% who need to get started generating leads with Facebook or the 52% who could generate even more leads, we all could probably use a little boost in our lead generation efforts. And to make sure we''re all on the same page, let''s dive in from the beginning.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Introduction.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Retargeting pixels are placed on key pages of a website. When prospects visit these pages, they are sent cookies.  Tracking Retargeting.

6 Instant B2B Social Media Lead Generation Improvements

Social Media B2B

As B2B marketers, focusing on generating leads and revenue is our top priority. Their are tons of approaches to help do this, but let’s start with six that can provide an instant boost to your social media lead generation efforts. Instant B2B Social Media Lead Generation Improvements. 1. Have an upcoming webinar that you are using to drive leads? They are wrong.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Retargeting pixels are placed on key pages of a website. When prospects visit these pages, they are sent cookies.  Tracking Retargeting.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Ads should communicate the availability of white papers, ebooks, or in-demand webinars. You can target top and bottom funnel. Top funnel. Bottom funnel. End Game.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? – Webinars. How to Best Drive Inbound Lead Generation? But what tactics are best?

Tips to Improve How You Segment Your Database

Anything Goes Marketing

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Hi everyone. People lie. Seasons change.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. What is the single most common mistake you see companies make in B2B demand generation today? What role does social media play in B2B demand generation today? Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it. And it needs to be good.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. Why is lead nurturing important?