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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Needless to say, while the branding effort got them consumer attention, Apple at large succeeded with Mac, and subsequently with iPhone, because their then CEO, Steve Jobs, famously put special emphasis on good customer experience across the company - purchase experience, product design, user experience and quality of service.

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7 steps to make video marketing a success in 2021

Ledger Bennett

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills. Since the onset of the pandemic, there’s been a rapid and significant shift to online.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

The first thing you do is note that you have a problem or a need, and then you research a solution online. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. We created a landing page focused around demo requests. What is the conversion funnel? converts).

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Sales Pipeline Radio, Episode 310: Q & A with Andy Paul @realAndyPaul

Heinz Marketing

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Enough circumstances conspire to happen at one time that somebody’s going to purchase from you doing that. I’m your host, Matt Heinz. You can ask a question.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. Use Google.