Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Here are some of the highlights from our chat with Mark (but read on for the deep-dive into Procurify’s story): The Challenge: Increase Awareness & Schedule More Targeted Demos. We’ve expanded our teams.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Keep Promoting Your Webinar After the Live Event 5.1.3

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. Quick Funnel Primer. To further clarify this, let’s look at the classic marketing funnel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Vidyard

MAY 21, 2021

Let’s break down these two factors by the stage of the funnel: 1. Awareness Stage (Top of Funnel) Videos The nature of your content: Videos in the awareness stage are designed to generate just that—awareness. Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. Interviews. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Webinars can nudge prospects into decision mode, too. Reach out today. We’re here to help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. The 2000s saw the budding internet culture. Source: Unbounce.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. YouTube Video Length. minutes long.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Vidyard

DECEMBER 17, 2020

Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Optinmonster

JANUARY 16, 2020

Do you want to start a YouTube channel for your business? Setting up a YouTube channel for your business is pretty quick and easy. But if you want to engage your current customers and attract new leads to your business with your YouTube channel, you need to do it right. Why Use YouTube for Business? Product demos.

Youtube 61

Youtube Advertising Channels Optimization Business 61

ClearVoice

DECEMBER 18, 2023

Engagement and Conversion Issues Don’t rely on generic conversion funnels. Map out where they are in your funnel and decide the best content to push them to the next step. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

APRIL 6, 2021

We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Another way to look at the customer journey is as a flywheel instead of a funnel. Funnels can lose momentum. You can link to guides, instructions, or webinars that explain next steps.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Martech Advisor

JANUARY 22, 2020

It’s an effective technique because it helps you qualify visitors or leads (depending on the stage of the funnel) without interacting with them on a one-to-one basis. Middle-of-the-funnel (MOFU): Run a contest aimed at users who are already aware of your offerings. Whitepapers. Case studies. Research reports. Guides/ebooks.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

LeadSquared

DECEMBER 18, 2018

Every ad we create, every article we write will have a 100% conversion rate and there would be no marketing funnel. But, in the real world, a funnel does exist and what a marketer can hope for is to make the funnel as wide as possible. They are usually responsible for the topmost rung of the funnel.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Vidyard

FEBRUARY 19, 2021

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. What is the Ideal YouTube Video Length 1.5 Demo Video Length 3.5 Webinar Length 3.7 What is the Ideal YouTube Video Length Make B2B videos on YouTube two minutes or less.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Martech Advisor

JANUARY 28, 2020

Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience. It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. The collaboration could be an e-book, research, conference, or webinar. Infographics.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

ClearVoice

NOVEMBER 25, 2022

B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Meanwhile, tailor bottom-of-the-funnel content to each prospect’s specific objectives and preferences. Product demos. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Envy

SEPTEMBER 24, 2020

We recommend: For the Awareness stage , use LinkedIn lead generation ads, YouTube Video ads and Facebook ads. LinkedIn, Facebook, and YouTube are your go-to channels for promoting entertaining and informative video content, informative blogs and fun infographics. Try case studies, product comparisons, demos and free trials.

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118

SmartBug Media

NOVEMBER 18, 2022

Bottom of Funnel (BOFU) Bottom of funnel, also known as BOFU, refers to the final stage of the buyer’s journey, in which leads are closest to converting to customers. The next step after BOFU is most commonly a demo or contact from a salesperson. Lifecycle stages are the phase of a lead along the funnel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Vidyard

JANUARY 6, 2022

Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Keep Promoting Your Webinar After the Live Event 5.1.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Sharpspring

NOVEMBER 19, 2020

To better understand lead gen, look at your sales funnel. Essentially, lead gen is the method by which you attract potential customers to guide them through your sales funnel. Lead generation content can include the following: Webinars or online courses. Product demos. Film how-to videos for your YouTube channel.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Lead Generation Demand 54

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

MAY 8, 2015

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. YouTube vs Facebook…the epic battle of our time? Is Facebook really going to trample YouTube into the past? on YouTube.

Youtube 60

Youtube Facebook Video Marketing Marketing & Strategy 60

Vidyard

MAY 5, 2017

Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. Some options include: Recorded webinars.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

FEBRUARY 2, 2021

Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Keep Promoting Your Webinar After the Live Event 5.1.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Content4Demand

OCTOBER 21, 2020

Extending that interactivity to webinars can boost that engagement while simultaneously feeding your content machine. In a Q&A, PlayPlay CEO Thibaut Machet details how B2B brands are leveraging video to launch branded experiences to built audience trust—and they’re doing it at every stage of the funnel. Multichannel Video Creation.

Top of Funnel 87

Top of Funnel Video Marketing Digital Marketing Funnels Paid Search Agency 87

Rev

OCTOBER 4, 2023

For instance, if your business targets young professionals, creating content that resonates with them, like infographics, social media posts and YouTube videos, might be more effective than standard text-based blog posts. So, try exploring different content formats like videos, podcasts, webinars, live streaming events, etc.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Optinmonster

NOVEMBER 15, 2022

Bottom of Funnel Lead Magnet Ideas. However, guides can work well when you use them as the nurturing part of your sales funnel to educate prospects on why they should buy from you. Like video and audio lead magnets, webinars also have high perceived value. Are you presenting any live webinars? Infographic. Event Tickets.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Vidyard

OCTOBER 27, 2019

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Webinars and recorded webinars. Demo videos. Each video type serves a different purpose and fits in a different part of the marketing funnel.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76