funnel 
The Point
APRIL 16, 2019
Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.
The Point
APRIL 22, 2020
Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). the original download) and offer additional content of relevance, including (but not exclusively) CTAS such as demos, case studies or analyst reports that might demonstrate intent.
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The Point
JULY 1, 2019
It’s why, for example, we marketers have assumed control for more and more of the lead funnel. Secondary offers are calls to action – usually placed on a thank you page or in a fulfillment email – related to the action the prospect just took – as in: thank you for downloading our white paper, here’s a recorded Webinar you might like.
The Point
AUGUST 25, 2022
Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.
The Point
MAY 30, 2023
Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Improve lead nurturing and funnel conversion. How do your funnel metrics compare to industry standards? Moving the needle on conversion rates – especially early in the funnel – can have an exponential effect on pipeline.
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