KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Booking a demo. Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

OCTOBER 21, 2020

For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . If the lead generation campaign is promoting a webinar and is meant to gain registrants, the custom image should contain the name of the webinar, the date, and the time for clarity. Webinars / Events.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

JANUARY 29, 2019

At this stage (top of the funnel), our job as marketers is to drive curiosity about the brand and services, enough so that they will remember your name when it comes time to evaluate products or services in the future. In terms of content types to do so effectively, consider videos and case studies.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. You’ve earned this year’s raise.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. Interestingly, however, the callers received a demo 30% of the time, while the web leads only ended up receiving a demo of LogMyCalls about 8% of the time. They were leads that were lower in the funnel. The phone calls were better leads.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

OCTOBER 20, 2016

When justifying an investment in content marketing, we need to be able to show that our content is leading to actual website conversions and driving prospects further down the sales funnel. You may recommend a CTA banner (pictured below) or simply insert text leading visitors to your desired action (request a demo, contact us, etc.).

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

MAY 8, 2018

Live Demos. Because many B2B offerings are complex and are not easily explained in a landing page or e-commerce product pages, live demos are key to getting more regular sales. Many B2B buyers like the individualized attention that comes from a live demo with a real person. Let’s take a look at a few ideas.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159