Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step. They’ll have plenty of ideas!

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Luckily for marketers, lead scoring exists. Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

DECEMBER 8, 2023

Ask your new marketing automation provider for a demo of the re-creation process to understand the ease of use and how you can get your assets into the new marketing automation platform. Additionally, you need resources, such as webinars and on-demand training, that will continue to guide you along your journey.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

FEBRUARY 6, 2024

Ask your new email marketing provider for a demo of the re-creation process to understand the ease of use and how you can get your assets into the new email marketing platform. Additionally, you need resources, such as webinars and on-demand training, that will continue to guide you along your journey.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

SEPTEMBER 25, 2023

Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. So it’s imperative for sales and marketing teams to get in the same room, get granular, and nail down what defines a lead at every stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. You’ll want to direct these hot prospects to complete a “Contact Us,” “Talk to an Expert,” or “Book a Demo” form on your homepage. So give them what they want in the form of an eBook, webinar, podcast, etc.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130